Gurus Unconditional Surrender Streaming At Ground Sounds, New Album Out May 6, Brooklyn Record Release Show May 9 at St. Vitus

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Gurus Unconditional Surrender Streaming At Ground Sounds
New Album Out May 6
Brooklyn Record Release Show May 9 at St. Vitus
Stream: Unconditional Surrender via Ground Sounds 
Watch: “Going Home” official video via The Big Takeover or YouTube
Watch: “Believers” official video via Impose or YouTube
Brooklyn-based band, Gurus will release their debut album Unconditional Surrender on May 6. Ground Sounds is streaming the album in full ahead of Friday’s release date. Gurus’ Michael Friedrich sold Ground Sounds, “We wanted to build something densely layered that came from the group all playing similar elements in different voices. The narrative of ‘Unconditional Surrender’ is the same way. It stacks stories of different people living within a new spiritual group – a cult. In making it we started to see how the sounds and stories are connected and what they reveal.” Gurus has a Brooklyn Record Release show coming up on May 9 at St. Vitus with Cosmonaut and Shapes in Calgary.
Gurus is big multimedia project based with street percussion, saxophone, voices, visuals, and printed material, singing about a cult and at times resembling one. In 2013, group leader Michael Friedrich unexpectedly got sober and formed Gurus as he reflected on the experience. He began thinking about cults as he ventured tentatively into close-knit recovery groups. “They helped me – and each other,” he says. “They had their own special language and ‘strong suggestions.’ It was all so far outside the norm, but it was familiar. It wasn’t a cult, of course, but sometimes it felt like one, not entirely unlike the communities of musicians I’ve played with over the years. I wondered what would be left over if the promise were just as attractive, but somehow perverse.”
In short order, Friedrich went from addictive isolation to immersion in the new communities Gurus and sobriety offered. Composed of a rotating cast of close collaborators (including Chris Bordeaux, Brian Davis, Allison Gray, Ben Haberland, Tim McCoy, Destiny Montague, Steve Nolan, and Jon Pastir), Gurus has become its own haven, and it’s no accident that their music courses with the quiet electricity of the church basement, the psychiatrist’s couch, the warehouse compound, a smile between strangers at the grocery store – sites where today’s cliches take on tomorrow’s meaning and peace becomes possible through personal and spiritual surrender.
Taking this sense of community to its extreme, Unconditional Surrender, recorded by Gary Atturio of Studio G and mastered by Josh Bonati, creates the world of a cult, the Gnostic Urban Reformation of Unconditional Surrender (GURUS) – and offers first-person perspectives from figures living inside the compound, as well as the forces that oppose it. Like all the best known cults, Gurus touches the promise of redemption with a current of menace. The cult’s hodgepodge manifesto and haunting visuals are pieced together from glimpses of a charismatic leader, bits of New Age wisdom, the language of addiction recovery, and reactions to the explosion of digital platforms.
Deeply felt and thoroughly convincing, the album harnesses a range of tonal and textural reference points: the rhythmic thump of Can, the uncanny familiarity of Brian Eno and David Byrne, the frenetic experimentation of D.C.’s post-hardcore, the eerie howl of Liars. The band’s focus on street percussion evokes one of the few spaces of spontaneous solidarity in modern urban life. Employing buckets, trash can lids, and metal scraps, Gurus’ performance scavenges from the New York City street, creating a cacophonous, connected clan. Simple, repetitive figures bring the listener powerfully and physically into the present. “I am near freedom from fear,” Friedrich sings on “Channel,” one of the album’s slow meditations, and many of the songs ache with this longing for a faith almost within reach, but not quite.
It turns out what’s left over when cult and calamity are stripped away is human connection, growing day by day, and this is the album’s lasting impression. “I had always thought it would take an enormous act of will to transform and build something honest,” says Friedrich. “But it’s just the opposite – it has taken enormous surrender. I suppose that’s the point. We’re never better prepared to build something bigger than when we’ve walked through fresh crisis, a little at a time.”


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