Consumer sentiment among Floridians fell another 1.6 points in May to 89.4, according to the latest University of Florida consumer survey

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Florida consumer sentiment continues downward in May


May 27, 2016


GAINESVILLE, Fla. — Consumer sentiment among Floridians fell another 1.6 points in May to 89.4, according to the latest University of Florida consumer survey. This reading is lower than the previous 12-month average, trending downward for the third month in a row.


Of the five components that make up the index, three decreased and two increased.


Perceptions of one’s personal financial situation now compared with a year ago show the greatest increase, from 80.4 to 85.2, a 4.8-point jump. Expectations of personal finances a year from now rose 1.9 points to 103.1.


Opinions as to whether now is a good time to buy a big-ticket item such as an appliance or automobile plummeted 8.6 points, from 101.4 to 92.8.


“This pessimistic perception is the main force behind the overall decrease in Florida’s consumer sentiment index this month and is shared by all Floridians, independent of their age, gender or income,” said Hector H. Sandoval, director of the Economic Analysis Program at UF’s Bureau of Economic and Business Research. “Nonetheless, it is worth noting that the two groups exhibiting the most drastic change in perceptions as to whether this is a good time to make a big household purchase are the elder population and those with annual income less than $50,000.”


Expectations of U.S. economic conditions over the next year dropped 4 points to 81.6, and expectations of U.S. economic conditions over the next five years decreased 2.1 points, from 86.2 to 84.1.


Both short- and long-run expectations of the U.S. economy have fallen in the past two months. However, this month’s negative expectations are accompanied by a substantial decline in readings on current conditions.


“It’s unlikely that Floridians are delaying the purchase of big household items because they expect a better deal. Rather, it seems to be an indication of unfavorable opinions about the economy,” Sandoval said.


Since the third quarter of 2013, Florida has experienced positive annual state gross domestic product growth rates, according to data from the U.S. Bureau of Economic Analysis. Also, in the first quarter of 2016, Florida hosted a record number of 29.8 million tourists, reflecting positive economic conditions in U.S.


For almost six years—69 consecutive months—Florida’s labor market has experienced positive annual job growth. Further, the Florida unemployment rate declined in April from 4.9 to 4.8 percent, according to the latest employment report.


“Despite the positive trends in Florida’s economy over recent years, Floridians tend to have pessimistic economic expectations about the future,” Sandoval said. “These negative expectations might be associated with the slowdown of China’s economy, which experienced its slowest quarterly pace since 2009. But they might also be a result of the uncertainty associated with the upcoming presidential election, as its outcome will have important consequences for U.S. economic policy.”


Conducted May 1-22, the UF study reflects the responses of 416 individuals who were reached on cellphones, representing a demographic cross-section of Florida.


The index used by UF researchers is benchmarked to 1966, which means a value of 100 represents the same level of confidence for that year. The lowest index possible is a 2, the highest is 150.


Details of this month’s survey can be found at


University of Florida News Center


The University of Florida is one of the nation’s largest public universities. A member of the Association of American Universities, UF posted research expenditures totaling $708 million in FY 2015. Through its research and other activities, UF contributes more than $8.76 billion a year to Florida’s economy and has a total employment impact of more than 100,000 jobs statewide. Find us at, on YouTube at, and learn about UF’s plan to become one of the nation’s top public research universities at

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