Summer Finales of ABC Family’s “Switched at Birth” and “The Fosters” Garner Multi-Week Highs in Total Viewers and Target Demos

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August 19, 2014

 

 

Ratings Highlights for Monday, August 18, 2014 – Final National Ratings

 

Summer Finale of “Switched at Birth” Hits 4-Week Highs in Total Viewers           and Across Women 18-34, Women 18-49 and Females 12-34

 

“The Fosters’” Summer Finale Garners Near-Season Highs in Adults 18-34, Adults 18-49 and Viewers 12-34 and 4-Week Highs in Total Viewers and Female Demos

 

“Switched at Birth” (8:00 – 9:00 p.m.)

 

At 8 o’clock, the summer finale of “Switched at Birthhit 4-week highs in Total Viewers (1.3 million), Women 18-34 (355,000/1.1 rating), Women 18-49 (574,000/0.9 rating) and Females 12-34 (501,000/1.1 rating) – since 7/21/14.

 

  • During the season, “Switched at Birth” qualified as Monday’s #1 scripted cable TV series in the time period across target demos: Adults 18-34, Women 18-34, Adults 18-49, Women 18-49, Viewers 12-34 and Females 12-34.

 

  • Based on available L+7 ratings, “Switched at Birth” spikes to 2.1 million Total Viewers, 1.2 million Adults 18-49 and 975,000 Viewers 12-34.

 

“The Fosters” (9:00 – 10:00 p.m.)

 

At 9 o’clock, “The Fosters’summer finale registered its 2nd-best ratings this season in Adults 18-34 (514,000/0.8 rating), Adults 18-49 (791,000/0.6 rating) and Viewers 12-34 (774,000/0.8 rating) – behind 7/21/14 – and generated 4-week highs in Total Viewers (1.5 million), Women 18-34 (426,000/1.3 rating), Women 18-49 (627,000/1.0 rating), and Females 12-34 (665,000/1.5 rating).

 

  • For the season, “The Fosters” ranked as Monday’s #1 cable TV series in the hour in Females 12-34 and clinched Top 5 ranks in Adults 18-34 (#4), Women 18-34 (#3), Women 18-49 (#4) and Viewers 12-34 (#3).

 

  • Based on available L+7 ratings, “The Fosters” surges to 2.6 million Total Viewers, 1.3 million Adults 18-49 and 1.4 million Viewers 12-34.

 

 

Source: NTI, U.S. ratings, Live +SD, 8/18/14; L+7, 6/9/14-7/28/14.

 

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