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August 14, 2014

Ratings Report: ABC News Programming

For Week of August 4, 2014

Read More: http://abcn.ws/1pPz4z



“GMA” is #1 for the Week in All Key Measures:

Outperforming NBC’s “Today” by 775,000 Total Viewers, 213,000 Adults 25-54,

and 83,000 Adults 18-49


“GMA” Ranks No. 1 in Adults 18-49 for Fifth Consecutive Week–

Only Morning Show to Grow Year-to-Year in Adults 18-49

While NBC and CBS Decline


“GMA” is Posting its Largest Total Viewer and News Demo Season Margins

Over “Today” in More than Two Decades


ABC News’ “Good Morning America” finished as the morning’s No. 1 newscasts in all key target demos: Total Viewers (4.781 million), Adults 25-54 (1.743 million) and Adults 18-49 (1.264 million)for the week of August 4, 2014, based on Live +Same Day Data from Nielsen Media Research. “GMA” outperformed “Today” (4.006 million, 1.530 million and 1.181 million, respectively) during the week by 775,000 Total Viewers, by 213,000 Adults 25-54 and 83,000 Adults 18-49. 


“GMA” has won in overall viewers and the key adult news demo every week since the end of the 2014 Winter Olympics 24 weeks ago. Overall, “GMA” has ranked No. 1 in Total Viewers in 106 of the last 110 weeks (since w/o 6/25/12), finishing behind “Today” only during the two weeks of the 2012 Summer Olympics and the two weeks of the 2014 Winter Olympics.  In Adults 25-54, “GMA” has ranked No. 1 in 42 of the 46 weeks of the season, pacing ahead of the No. 1 finishes at the same point of the 2012-13 Season (37 of 45 weeks*). In Adults 18-49, “GMA” has ranked No. 1 for the last 5 weeks and in 12 of the last 16.


“GMA” was up in Adults 18-49 over the same week last year (+3% – 1.264 vs. 1.232 million on w/o 8/5/13) for the 5th straight week. “GMA” was the only morning newscast to grow year to year in Adults 18-49,as“CBS This Morning” (-5%) and NBC’s “Today” (-7%) turned in losses.


Season to date, “GMA” stands as the No. 1 morning news program for the 2nd straight year in both Total Viewers and Adults 25-54. “GMA” is leading NBC’s “Today” by 693,000 Total Viewers and 141,000 Adults 25-54. In fact, “GMA” has widened its season margins over “Today” versus the same point last season in Total Viewers by 4% (693,000 vs. 664,000) and by a significant 70% in Adults 25-54 (171,000 vs. 83,000). Further, “GMA” now leads “Today” by its largest Adults 25-54 season advantage to-date.


“GMA” is posting its largest season margins over “Today” in both Total Viewers and Adults 25-54 in more than 22 years – since at least the 1991-92 season (Nielsen’s electronic database started on September of 1991).


Growing in both measures for the 4th season in a row, “GMA” is up over the same point last season in both Total Viewers (+6%) and Adults 25-54 (+8%). In fact, “GMA” is seeing its largest overall season audience in more than 22 years and best Adults 25-54 performance in 8 years –since before the 1991-92 season and the 2005-06 seasons, respectively. ”GMA” is also up the most in Adults 25-54 compared to “CBS This Morning” (-3%) and NBC’s “Today” (+6%).


During the week, “GMA” outdelivered “CBS This Morning” in Total Viewers (+69%), Adults 25-54 (+97%) and Adults 18-49 (+108%).


WEEK OF 8/4/14       TOTAL VIEWERS   ADULTS 25-54        ADULTS 18-49     HOUSEHOLDS

GOOD MORNING AMERICA   4,781,000     1.5/13; 1,743,000   1.0/11; 1,264,000    3.5/15

TODAY                  4,006,000     1.3/11; 1,530,000   0.9/10; 1,181,000    3.0/12

CBS THIS MORNING       2,829,000     0.7/ 7;   885,000   0.5/ 5;   608,000    2.1/ 8


Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 8/4/14, 7/28/14 and 8/5/13, or as dated.  Most Current: 2013-2014 Season (9/23/13 – 8/11/14) and 2012-2013 Season (9/24/12 – 8/12/13).  Due to coverage of Hurricane Sandy, w/o 10/29/12 was coded as a breakout and is excluded from the season count and averages.


Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Lara Spencer, Amy Robachand Ginger Zee airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Tom Cibrowski is senior executive producer.


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