Volkswagen Supports Live Stream Fundraiser held by Guitar Legend Joe Bonamassa and Fender Premium Audio
Herndon, VA — Volkswagen of America today announced it will support a live stream fundraising performance hosted by globally-recognized blues guitarist Joe Bonamassa to financially assist touring musicians affected by COVID-19.
“We are so excited to be working with Joe on this meaningful and entertaining live stream,” said Saad Chehab, Senior Vice President, Volkswagen Brand Marketing. “When given the chance to support individuals in the music industry during this time, it felt like a true Drive Bigger moment that we wanted to be a part of.”
Joe Bonamassa, a prodigy who opened for B.B. King at the age of 12, will also showcase some of his personal vintage Fender guitars and discuss details about each. The performance proceeds will financially support musicians who are unable to work due to the COVID-19 pandemic through Bonamassa’s Fueling Musicians Program, an emergency relief plan organized by his 501(c)(3) non-profit organization, Keeping the Blues Alive. The program provides financial assistance for essential living expenses along with pre-paid fuel cards to qualified musicians in need.
“My sincerest thanks and gratitude to both Volkswagen and Fender Premium Audio for their generous support of our Fueling Musicians Program,” said Bonamassa. “Musicians have a tough road ahead and this will help them regroup until they can head out on the road again when everyone gets the green light.”
To watch the event, visit the VW Facebook page here on Thursday, May 14 at 8 pm EST.
To donate to the Fueling Musicians Program or to complete an application for assistance, visit www.KTBA.org.
Fender Premium Audio offers top-end audio systems on select trims of Volkswagen vehicles such as the Passat, Golf GTI, Atlas, Atlas Cross Sport, and Tiguan. Available in SEL Premium trim levels on both the Atlas and Atlas Cross Sport, the latest Fender Premium Audio System includes a 480-watt, 12-channel amplifier with 12 speakers in total.
About Fender Musical Instruments Corporation
Since 1946, Fender has revolutionized music and culture as one of the world’s leading musical instrument manufacturers, marketers and distributors. Fender Musical Instruments Corporation (FMIC)–whose portfolio of brands includes Fender®, Squier®, Gretsch® guitars, Jackson®, EVH® and Charvel®–follows a player-centric approach to crafting the highest-quality instruments and digital experiences across genres. Since 2015, Fender’s digital arm has introduced a new ecosystem of products and interactive experiences to accompany players at every stage of their musical journey. This includes innovative apps and learning platforms designed to complement Fender guitars, amplifiers, effects pedals, accessories and pro-audio gear, and inspire players through an immersive musical experience. FMIC is dedicated to unlocking the power of musical expression for all players, from beginners to history-making legends.
About Joe Bonamassa
As a professional musician for over 30 years, Joe Bonamassa continues to blaze a remarkably versatile artistic trail, and amass an authentic, innovative and soulful body of work. Bonamassa’s career began onstage opening for B.B. King in 1989, when he was only 12 years old. Today, he is hailed worldwide as one of the greatest guitar players of his generation and is an ever-evolving singer-songwriter with over 30 albums to date including studio and live recordings, collaborative albums with blues sensation Beth Hart, and the adventurous side projects Black Country Communion and Rock Candy Funk Party, all under his own label, J&R Adventures. He founded and oversees the non-profit Keeping the Blues Alive Foundation to promote the heritage of blues music to the next generation, fund music scholarships, and conserve the art of music in schools and beyond. Bonamassa has received two GRAMMY® nominations, and recently achieved his 22nd #1 Billboard Blues Albums (more than any other artist) with the release of LIVE AT SYDNEY OPERA HOUSE in 2019. On average, Bonamassa tours around 200 days a year and has most recently released a new single “A Conversation With Alice” from his new studio album coming out late this year, which was recorded at the legendary Abbey Road Studios. www.JBonamassa.com
Founded in 1955, Volkswagen of America, Inc. is an operating unit of Volkswagen Group of America and a subsidiary of Volkswagen AG, with headquarters in Herndon, Virginia. Volkswagen’s operations in the United States include research and development, parts and vehicle processing, parts distribution centers, sales, marketing and service offices, financial service centers, and its state-of-the-art manufacturing facility in Chattanooga, Tennessee. The Volkswagen Group is one of the world’s largest producers of passenger cars and Europe’s largest automaker. Volkswagen sells the Arteon, Atlas, Atlas Cross Sport, Golf, Golf GTI, Jetta, Jetta GLI, Passat, and Tiguan vehicles through more than 600 independent U.S. dealers. Visit Volkswagen online at www.vw.com or media.vw.com to learn more.
“VW”, “Volkswagen” all model names and the Volkswagen logo are registered trademarks of Volkswagen AG.
“Fender” is a registered trademark of Fender Musical Instruments Corporation.
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