PARTNERS WITH YAHOO LIVE AND SIMON COWELL’S SYCO ENTERTAINMENT
FOR “ULTIMATE DJ,”
A GLOBAL ELECTRONIC MUSIC COMPETITION-STYLE LIVE SERIES
Yahoo Inc. (YHOO) today announced at its 2015 Digital Content NewFront, Ultimate DJ, a GLOBAL electronic music competition-style live series set to appear across its Live, Digital Magazine and Original video programming.
Created by Syco Entertainment and executive produced by Simon Cowell, Patrick Moxey of Ultra Records and Syco Entertainment’s Kelly Belldegrun, Ultimate DJ will be co-produced by Syco Entertainment and Done and Dusted and also executive produced by Ian Stewart and Hamish Hamilton, who will also executive direct.
Simon Cowell said, “I have always been excited to be involved in a show where you have the chance to discover a star. And to do that, I know from experience you need great partners and the rest will follow. We’re excited to be partnering with Patrick Moxey of Ultra Records and Hamish Hamilton of Done and Dusted to bring this series to Yahoo.”
“Ultra Records has broken many of the biggest electronic artists of today and we’re thrilled to be a part of this series with Yahoo, Simon Cowell and Hamish Hamilton to bring the newest sounds and emerging electronic artists to a massive audience,” said Patrick Moxey of Ultra Records.
Hamish Hamilton of Done and Dusted said, “I love nothing more than capturing the energy of a live event. Now with Ultimate DJ we’ll send that excitement around electronic music around the world. This is something that could only exist online, something truly innovative.”
Since Yahoo Live launched in July 2014, it has delighted Yahoo users with live programming more than 110 million times over, with 43% of the people visiting its live music content being new Yahoo users. Highly engaged users stay on Yahoo Live for an average of 24 minutes.
About Ultra Records:
Ultra Records is the premier Electronic Dance Music brand in North America. Formed in New York City in 1995 by former Polygram and Virgin Records executive Patrick Moxey, Ultra Records’ current roster includes: Kygo, Steve Aoki, Above & Beyond, Deorro, Hardwell, Carnage, NERVO, Flosstradamus, Benny Benassi, Omi, Klingande, Bakermat, Loco Dice, Hot Since 82, Chris Lake, Mr. Probz, Paul van Dyk, Netsky, Chris Malinchak, Anna Lunoe, Adrian Lux, Mako, Will Sparks, Project 46, Headhunterz, Congorock and many more. Ultra Records has featured releases from the aforementioned artists and many others including Tiësto, deadmau5, Kaskade, Avicii, David Guetta, Wolfgang Gartner, Paul Oakenfold, The Crystal Method, Sasha & John Digweed, and others.
About SYCO Entertainment:
Syco Entertainment is a joint venture between Simon Cowell and Sony Music and is one of the world’s leading global music, film and television production companies responsible for some of the world’s most successful global TV and music franchises. Syco Entertainment is also the world’s most successful producer of international talent with Syco Music being the UK’s number 1 record label for both A&R and sales and is record label home for such diverse international recording artists as Labrinth, One Direction, Susan Boyle, Little Mix, IL Divo, Fifth Harmony, Alex & Sierra and Ella Henderson. Syco’s television assets include the global franchises The X Factor and Got Talent. Local versions of The X Factor are produced in more than 53 territories, with artists discovered by the format selling more than 200 million records worldwide, including 200 number ones and 380 top 10 records. The Got Talent format is officially the world’s most successful reality TV format of all time, holding the Guinness World Records title for the “Most successful TV format of all time” having been commissioned in an impressive 66 territories worldwide. America’s Got Talent also airs in 193 countries around the globe and has been the #1 US summer reality series for the pass decade. Syco Film produced the 2013 #1 global box office hit ” One Direction: This Is Us” a 3D concert movie with Sony Pictures and have recently partnered with Animal Logic (The Lego Movie, Happy Feet) to produce a number of music-based live action-hybrid animated movies.
Yahoo is a guide focused on making users’ daily habits inspiring and entertaining. By creating highly personalized experiences for our users, we keep people connected to what matters most to them, across devices and around the world. In turn, we create value for advertisers by connecting them with the audiences that build their businesses. Yahoo is headquartered in Sunnyvale, California, and has offices located throughout the Americas, Asia Pacific (APAC) and the Europe, Middle East and Africa (EMEA) regions. For more information, visit the pressroom (pressroom.yahoo.net) or the Company’s blog (yahoo.tumblr.com).