Social TV: A Bellwether for TV Audience Engagement
It’s no longer news that networks, agencies and advertisers can better understand how audiences on Twitter are interacting with TV programming by delving into the endless conversations taking place there. What is news, however, is that Twitter TV activity can tell us just how engaged the general viewing population is with the programming it watches. Read more
Socially Minded: The Causes Men and Women Value
If we know that consumers are engaging more with brands that are going green, producing sustainable products and giving back, do we have insight into which causes resonate the most? And are there discernible preferences between men and women? The short answer is yes. Read more
Smartphone Owners Are as Diverse as Their Devices
In the U.S., smartphones are increasingly the devices consumers—especially multicultural ones—are choosing for their multitude of mobile activities. Asian/Pacific Islanders (86.6%), Black-African Americans (83%), and Hispanics (82.4%) are the top three groups with the highest rates of smartphone ownership, compared with 74.2% of non-Hispanic whites. Read more
Too Little, Too Late: Late Ad Pre-Testing Wasting Hundreds of Thousands
Advertising pre-testing is the function that people have used previously to give a “go/no-go” decision before an ad is allowed to go to air. The problem with this approach is that it’s too late in the process. However, testing real-time reactions—early in the process—is the key. And consumer neuroscience, which measures the unspoken and unconscious reactions to advertising, can give advertisers insight into what is engaging or disengaging about their ads. Read more
MEDIA AND ENTERTAINMENT
A Millennial Majority for Audio, Today
According to Nielsen’s new Audio Today report, Millennials hold the majority when it comes to the number of weekly radio listeners by generation in the U.S. Of the 243 million Americans (aged 12 or older) using radio each week, 66.6 million of them are Millennials. Read more
Live viewing is changing—the media landscape is fragmenting. But that’s not the whole story, because video viewing is as popular as ever. To help you navigate this increasingly crowded viewing environment, we’re working to give you the best view of today’s total audience. But industry standards currently don’t count the all viewers in the ratings.
Let’s work together to evolve the ratings to reflect the total audience. Learn more about today’s measurement landscape and how you can help make it all count.