Fashion Business Association of America™
First Fashion Business Association for Emerging Designers to
Welcome to your Future!
Miami – August 8, 2018 – Beth Sobol, with more than 30 years of experience in the fashion industry, founder of the original Miami Fashion Week, and Global Brand Ambassador for .FASHION domains announces new partners with the Fashion Business Association of America (FBAA).
The FBAA strategic partners are a group of top fashion business experts in the global industry specializing in retail strategies, fashion law, factoring and finance, accounting, brand development, buyers outreach, digital marketing strategies and much more.
“We are very excited with the growth of our association and what the FBAA represents; we are THE fashion business association for the American market. Building a professional platform to provide designers and brands of all levels access to true industry experts that will educate and guide them through today’s changing retail and business landscapes is essential in achieving commercial success in the American market” says Sobol.
The first of its kind for the fashion industry, the FBAA is a one-stop shop for designers seeking advice and guidance in positioning their businesses for growth in a complex domestic and international fashion market. Among the many benefits, FBAA members will have access to a Dream Team of the industry’s top experts to help them navigate through the critical stages and challenges facing designers and to help them sustain in today’s digital and disruptive market.
“Entering the U.S. market is challenging and costly if you don’t get the dynamics right”, says Sonia Garcia, founder of Fashion Market Entry, a division of KREA Global and strategic partner of the FBAA.
Joining the FBAA team of experts is Hawke Media, one of the top digital marketing firms in the U.S. “Hawke Media has the experience and expertise to drive meaningful growth for fashion brands looking to expand their digital business. With a comprehensive, a la carte menu of services and no long-term contracts, we give growth-stage brands the flexibility to choose what they want, when they want it. We couldn’t be more excited to work alongside the FBAA to help grow the next generation of fashion superstars” says Erik Huberman, Founder & CEO of Hawke Media.
Also joining the FBAA team is the international accounting firm of Prager Metis. Stuart H. Mayer, a Partner of Prager Metis CPAs, LLC states “Our extensive experience working with both established and emerging companies in the fashion industry, coupled with our expansive international business expertise, allows us to help clients up-scale and grow seamlessly. As their business and personal needs have grown and become more complex, we have the tools and in-house experts to adapt and ensure that their financial goals are continuously met.”
“Today’s designers need to be smarter and more aware of the changing consumer shopping habits than ever before. These monumental changes have precipitated a need for different methods of financing businesses. E-commerce plays a greater and greater role in brand building and it thereby requires a different approach to capital needs and allocations. Wholesale channels of distribution are also morphing daily. The more informed small business owners are, the better prepared they will be to find a path to growth and profitability in this new environment. I look forward to providing insights and financing opportunities through the FBAA to its membership,” said Gary A. Wassner, CEO, Principal, Hilldun Corporation, and shareholder in the FBAA.
Membership in the FBAA is open to apparel, accessories, textiles and home décor designers and brands around the world in women’s wear, men’s wear, lingerie, swimwear, athleisure, jewelry, shoes, and handbags, as well as textiles, and home accessories and décor, fashion retailers, international trade offices, empowerment foundations, fashion councils and related industry professionals.
Designers joining in August and September will receive a special discount of 10% off the annual membership fee to be part of this exciting platform. Further special consideration is given to trade offices and government organizations with groups of 10+ designers joining together. All memberships include a virtual showroom with our partners at Bamboo Rose and access to our team of unrivaled fashion business experts.
To learn more about the Fashion Business Association of America (FBAA) and to bring immediate awareness to your fashion brand obtain your own .FASHION domain please visit www.FBAA.fashion