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Miami, August 9, 2018 – The future of the Internet is about new and precise domain names that give customers a taste of your brand before they visit your website. Establish yourself as an industry leader and an early adopter, enhance your online marketing, and differentiate your brand from the competition with a .fashion domain, the most fashion-forward domain available today.

Since fashion expert Beth Sobol joined MMX as our Global Brand Ambassador in May to increase awareness of the .fashion internet extension we have seen increased demand for both standard and premium names. Over 700 standard .fashion names have been sold to fashion designers, brands, retailers and startups around the globe.

“.fashion domains are being enthusiastically adopted by fashion houses, manufacturers, online retailers, fashion blogs and news websites, style guides, and all applications of the word “fashion” which effectively and efficiently provides them with an immediately identifiable avenue to promote their businesses”, says Sobol.

Only recently have new top-level-domains (TLD’s) been introduced to the market that match exactly what your business is, providing immediate recognition and branding for your company. Examples of recent premium names which are already active include,, as well as premium names under development include:,,,, and

Talented people and companies using .fashion domains to build their portfolio and tell their story include fashion bloggers & publishers,,; emerging designers including,, and fashion entrepreneurs,, Major brands have also started to adopt them but in the first instance they will typically use the address to point back to their existing .com site (,,; or for a particular part of their main site such as which leads directly to Amazon’s Fashion category.

This chic new domain fits everyone from designers to retailers and if you work in the fashion industry, there is no denying it: A .fashion domain name is super sexy and instantly communicates who you are, what you do and that your website focuses on…FASHION!!

  • Individual designers can benefit from a .fashion domain name by registering their own names along with the name of their company. It adds unique branding and personality to your online presence and instantly associates your name and business with the word “fashion.”
  • A .fashion domain is a unique way for an upscale influencer / blogger to stand out and reach new audiences.
  • And, a .fashion domain is a perfect fit for an e-commerce retailer

.fashion domains are versatile and attention-grabbing, adding a serious boost to your personal and professional brand. They also may improve your search engine rank with keywords directly in the URL.

You don’t need to live in Paris, Milan or NYC. With your own .fashion domain, the world is your runway!

To get your own .fashion domain and connect with Beth Sobol please visit

About MMX

Minds + Machines Group Limited (LSE:MMX) is the owner and operator of a world class portfolio of top-level domain assets (gTLDs). As a sales and marketing-led registry business, we are focused on commercializing our portfolio in partnership with our expanding global network of distribution partners. The MMX portfolio is currently focused around geographic domains (e.g. .london, .boston, .miami, .bayern), professional occupations (e.g. .law, .abogado, and .dds), consumer interests (e.g. .fashion, .wedding, .vip), lifestyle (e.g. .fit, .surf, .yoga), outdoor activities (, .garden, .horse) and generic names such as .work and .casa. As a business, we work through our expanding international network of registrars and distribution partners to bring the benefits of affinity based domain addresses to B2B and consumer audiences. For more information on MMX, please visit

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