Deals, Devices and Deft Ads: The Back-to-School Season Is a Merchandiser’s Delight
Shopping for back-to-school has gotten a lot more complicated since the pencil, pad and paper days. With educational devices—from two-in-one computers to tablet add-ons—as well as school time staples like notebooks and clothes to buy, school shopping has become a mad dash to find the newest gadgets and the best offers. Click here to read more
CONSUMER
Nielsen TV: Overcoming the Top Challenges Facing Financial Services Firms
For many financial services firms, things have been off kilter since the start of the Great Recession. While the economy has bounced back to some degree over the last few years, pressures and hurdles aren’t abating for many banks and finance companies. So how can banks beat the odds and regain their footing? Click here to watch
CONSUMER
Full Coverage: Consumer Engagement Opportunities for Insurance Firms
Bad news is everywhere these days, but most consumers don’t imagine themselves in the situations they see on the news or read about in the papers. Everyday life does include plenty of risk, however, and in many ways U.S. consumers could be better briefed about how to protect themselves against the unthinkable. Click here to read more
MEDIA AND ENTERTAINMENT
Meet the Millennial Multicultural Music Listener
Rihanna, Bruno Mars, Drake, Selena Gomez, Janelle Monáe—many of the artists on the charts today are young and multicultural, just like their fans. With Millennials more diverse than any previous generation in the U.S. and their spending power as a group growing, these consumers are driving changes across key industries—including music. Click here to read more
MEDIA AND ENTERTAINMENT
How We’ve Changed How We Watch
Five short years ago, the iPad was a dream and smartphones were a luxury. At a time when most publishers were grappling with ways to serve content via their websites, their consumers were already on a path to a historically unprecedented adoption of media devices. Today, tablet devices are now in half of all households while seven in 10 Australians over the age of 16 already own a smartphone. Click here to read more
MOBILE
Tapping the Full Potential of Mobile Advertising
There’s little doubt that mobile is here to stay, and its growing influence can be seen in pockets and purses around the globe. Smartphone penetration in the UAE, for example, stands at 78%, which is almost 10% higher than in the U.S. Despite the forward momentum, however, recent Nielsen research suggests that marketers have yet to tap the full potential of mobile, even though smartphone users in the UAE are warming up to seeing ads on their phones. Click here to read more
Date: Tuesday, September 9, 2014 Time: 8:00 AM – 6:00 PM (EST) Location: The Edison Ballroom, New York City
TVB’s Forward Conference annual confab will welcome more than 350 of Local Broadcast Television’s C-Suite leaders. Representing more than 60 broadcast companies, the TV Networks and National Rep firms, this elite group of senior broadcast decision makers gathers to consider the economic, political, technological and viewer/consumer challenges, and opportunities, affecting Local Broadcast Television across its multiple screens, in the short and long term.
