Almost Half a Million Views in a Month:
medici.tv Completes Its Successful Initial Run of Free Live Webcasts from Carnegie Hall with Russian Piano Sensation Daniil Trifonov on Tuesday, Dec 9
The New York Times has called medici.tv “the closest thing to a classical Netflix.” And now, just as you can do on Netflix, you can binge-watch the first three Carnegie Hall webcasts on medici.tv before tuning into the live series finale on December 9 with Daniil Trifonov. The first three live webcasts in the partnership between Carnegie Hall and medici.tv – concerts by Joyce DiDonato, Anne-Sophie Mutter and the duo of Leonidas Kavakos & Yuja Wang – were a rousing, audience-building success. Now the initial series culminates with a recital by Russian piano virtuoso Daniil Trifonov on Tuesday December 9, at 8 pm EST. The 23-year-old Trifonov has proved that he is more than just a wunderkind, with previous acclaimed performances around the world and on the Carnegie Hall stage – including the performance documented on his Echo Klassik Award-winning Deutsche Grammophon album Trifonov: The Carnegie Recital. Trifonov’s latest Carnegie program includes a Bach transcription by Liszt, as well as Beethoven’s Piano Sonata Op. 111 and Liszt’s Transcendental Études. About Trifonov’s Liszt, the Financial Times said: “It was in the Liszt…that he came into his own – a titanic performance, projected with a confidence and relish that masked the music’s ferocious technical challenges beneath a mastery of its tempestuous surges and swings of mood.” Audio recording for this webcast is provided by Classical 105.9 FM WQXR New York, as part of its Carnegie Hall Live series.
The Carnegie Hall webcasts on medici.tv have reached 484,930 video views within a month, with 16,000 video views per day and almost 700 video views per hour. Some 68,000 connections were hit during the live broadcasts, a number representing on average nearly 23,000 people per live concert. Using the medici.tv app, 53% of these viewers watched the webcasts on their mobiles and tablets. Thanks to the replay availability, 193,972 unique visitors have already generated 416,118 video views. This audience originates from 5,074 different cities and 141 different countries, with the top territories being the U.S. (34%) and Europe (33%), followed by the rest of the Americas (14%), Asia (11%) and the rest of the world (8%).
Following the free live webcasts, replay of these Carnegie Hall concerts are available at no charge to online audiences on medici.tv for another 90 days, playable worldwide on all internet-enabled devices, including smart phones, tablets, computers, Chromecast and smart TVs.
Daniil Trifonov from Carnegie Hall, Dec 9, 8pm EST
For Trifonov’s return to Carnegie Hall, the pianist’s program combines masterpieces by three giants of the keyboard. Liszt’s transcription of Bach’s Fantasy and Fugue for Organ in G minor, BWV 542 is a testament to the genius of both composers, contrasting free-form expression with highly structured musical thought. Beethoven’s Piano Sonata No. 32 in C minor, Op. 111 – the composer’s final sonata – pushes the capabilities of the piano, the compositional boundaries of the time and the interpretive abilities of the performer. Finally, each of Liszt’s notoriously difficult Transcendental Études is a miniature tone poem, depicting a specific narrative theme and showcasing the composer’s dramatic and poetic side as well as his virtuosic technique. Trifonov featured the Études at his recent Royal Festival Hall debut in London, prompting the Financial Times to conclude:
Trifonov’s technical prowess, though astonishing, was simply a means to an end. The main point of wonder was his emotional agility; the way he leapt from the feral rumblings of the “Wild Hunt” to the tenderness of the “Ricordanza.” The way his touch or tempo would suddenly metamorphose into something completely unexpected, without it once coming across as unnatural. He looked and sounded like a person possessed.
Joyce DiDonato from Carnegie Hall, webcast Nov 4 and available at medici.tv for free until Feb 3, 2015
Joyce DiDonato’s recent Carnegie Hall recital with pianist David Zobel – titled “A Journey Through Venice” – traces a musical arc from arias by Vivaldi and Rossini to Venice-inspired songs by Fauré and Reynaldo Hahn. Also on the program is 20th-century British composer Michael Head’s Three Songs of Venice. The New York Times has described DiDonato’s art as “a model of singing,” with her effervescent joy in music communicated with every phrase.
Anne-Sophie Mutter from Carnegie Hall, webcast Nov 18 and available for free until Feb 17, 2015
One of the most lauded musicians of our time, violinist Anne-Sophie Mutter is the soloist and leader of the Mutter Virtuosi, an ensemble of young students and professional string players who are alumni of the Anne-Sophie Mutter Foundation. This Carnegie Hall program of daring string writing features the U.S. premiere of André Previn’s Violin Concerto No. 2 and concludes with The Four Seasons, Vivaldi’s set of violin concertos offering vivid depictions of bird song, summer storms, hunting horns, barking dogs and slippery ice.
Leonidas Kavakos & Yuja Wang from Carnegie Hall, webcast Nov 22 and available for free until Feb 21, 2015
The all-star duo of violinist Leonidas Kavakos and pianist Yuja Wang performs Schumann’s passionate Violin Sonata No. 2 and Brahms’s lyrical Violin Sonata No. 2; also on this Carnegie Hall program is Ravel’s Sonata for Violin and Piano No. 1 in A Minor – and Respighi’s Violin Sonata, which includes a haunting slow movement. The New York Times has praised violinist Kavakos’s playing for its “balance of pyrotechnics and lyricism,” while the San Francisco Chronicle declared Wang “quite simply the most dazzlingly, uncannily gifted pianist in the concert world today.”
Since its official launch in May 2008, medici.tv has gained international recognition, bringing together a community of 200,000 music and arts lovers from 180 countries. In addition to offering live concert hall events that music lovers can experience on their computers and entertainment systems (Chromecast, Airplay, Smart TVs), medici.tv offers a free application (available at the Apple App Store and at Google Play for Android) that makes it possible to experience world-class artistry on all mobile devices. In addition, more than 80 client universities around the world take advantage of medici.tv, including Stanford University, Massachusetts Institute of Technology, Columbia University, Juilliard School and Manhattan School of Music.
New partnerships include the distribution of a selection of medici.tv content through major digital platforms including iTunes, Samsung, Amazon, Canal +, GVT in Brazil, and Shanghai Media Group, confirming medici.tv’s role as the leading digital provider and aggregator of audiovisual classical music programs worldwide.
In addition to webcasts of more than 100 live events each year, medici.tv has partnered with the world’s top artists and music institutions to offer subscriptions that give music lovers the opportunity to watch more than 1,400 video-on-demand programs. They include concerts, operas, recitals, documentaries, masterclasses, artist portraits and archival material by such legendary musicians as Maria Callas, Glenn Gould, Yehudi Menuhin, David Oistrakh, Sviatoslav Richter, Mstislav Rostropovich, Arthur Rubinstein, Georg Solti and Dietrich Fischer-Dieskau.
About Carnegie Hall
Since 1891, New York City’s Carnegie Hall has set the international standard for excellence in performance as the aspirational destination for the world’s finest musicians and ensembles. Carnegie Hall presents a wide range of performances each season on its three stages – the renowned Stern Auditorium/Perelman Stage, intimate Weill Recital Hall and innovative Zankel Hall – including concert series curated by distinguished artists and composers; citywide festivals featuring collaborations with leading New York cultural institutions; orchestral performances, chamber music, new music concerts and recitals; and the best in jazz, world and popular music.
Over the decades, Carnegie Hall has been the setting for numerous television and radio productions, including Leonard Bernstein’s famous Young People’s Concerts in the 1950s with the New York Philharmonic. Many Carnegie Hall concerts today are heard by listeners worldwide each season via the Carnegie Hall Live radio and digital broadcast series, created in partnership with WQXR. Performances from the Hall have also been broadcast periodically to national television audiences over the years on PBS’s Great Performances, produced by Thirteen for WNET. In addition, a seemingly endless list of acclaimed recordings, by leading artists of all genres performing on Carnegie Hall’s stages, has become an integral part of the Hall’s history.
Complementing these performance activities, Carnegie Hall’s Weill Music Institute (WMI) creates extensive music education and community programs that annually serve nearly 450,000 people in the New York City area, nationally and internationally. As part of this, WMI has long been a leader in utilizing technology to share Carnegie Hall programs, educational materials and professional development resources with teachers, students and partner organizations around the globe.
medici.tv is produced by MUSEEC, in partnership with ROLEX and is supported by the European Community (MEDIA) and the CNC.
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© 21C Media Group, December 2014