Airline Visual Identity 1945 – 1975 by Matthias C. Hühne chronicles the corporate images of the airline industry through visual advertising

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Possibly the most technically sophisticated book produced in recent years, Airline Visual Identity 1945 – 1975 by Matthias C. Hühne chronicles the corporate images of the airline industry through visual advertising. The book carefully curates the work of prestigious designers and advertising luminaries, taking the reader back in time to witness the glory days of the airline industry. This incredible large format book (which measures 12.2” x 16.1”) painstakingly reproduces the best examples of commercial art from the period to give the reader a museum-like experience.

To reproduce these images as precisely as possible, a total of seventeen different colors, five different types of varnishes, and two different methods of foil printing and embossing were used. The result is a book of exceptional vivacity that pushes the limits of modern art printing technology.

Accompanying the amazing artwork in Airline Visual Identity 1945 – 1975 is a series of well researched case studies that provide unique insight into the design and advertising methods of an era when airlines were considered the most glamorous business sector and quality was the main criterion for selecting a flight. Forged by some of the best creative minds of the time, such as designers like Ivan Chermayeff, Otl Aicher, Massimo Vignelli, Academy Award winner Saul Bass, as well as advertising luminaries like Mary Wells Lawrence, the artwork found in Airline Visual Identity 1945 – 1975 illustrates the shift from traditional methods of corporate design and advertising to comprehensive modern identity branding programs that generally took place in the 1960s.

Airline Visual Identity 1945 – 1975 will captivate readers with:

  • Stunning, large scale reproductions of airline advertising posters
  • Concise descriptions of how airline corporate designs evolved over time
  • State of the art printing techniques that capture the work of famous designers with all the quality of the originals
  • Chapters dedicated to every major airline of the period
  • An appreciation for the aesthetics that characterized the glory days of the airline industry

Matthias C. Hühne is an author and owner of Callisto Publishing, based in Berlin, Germany. A Harvard graduate, Hühne developed an appreciation for art while working as a developer of high quality commercial and residential real estate. After leaving his position as project manager with a U.S. real estate developer, Hühne went on to found his own award-winning development company in 1996. Hühne collects and supports modern art as well as North American native art, and takes a special interest in commercial design and the history of architecture.

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Book Specifications:

Title:                           Airline Visual Identity 1945-1975

Author:                      M. C. Hühne

ISBN:                         978-3-9816550-0-1

Release Date              April, 1 2015

Price                           $400 USD

Size:                            12.2 x 16.1 inches

Weight:                       14 lbs

Printing techniques:  4-color offset printing (CMYK); 12 additional Pantone colors; mat and gloss varnishes; UV high-gloss and UV Hybrid varnishes; softtouch varnish; hot foil embossing; cold foil printing.


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