ABC WINS FIRST SUNDAY OF THE MAY SWEEP AND IS THE ONLY NETWORK UP YEAR TO YEAR IN ADULTS 18-49 (4/27)

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April 28, 2014

 

Quick Take for Sunday, April 27, 2014

(Fast Affiliate Live + Same Day Ratings)

ABC Wins the First Sunday of the May Sweep and is the Only Net Up in Adults 18-49

“America’s Funniest Home Videos” Jumps 23% to Tie a Season High in Adults 18-49

 “Once Upon a Time” is Sunday’s No. 1 Broadcast in Adults 18-49,

Spiking 24% to a 3-Week High and Up Over its Year-Ago Airing

“Resurrection” Returns to Dominate its Broadcast Competition in Adults 18-49, Leading for its 7th Consecutive Telecast and Improving its Slot Year to Year

“Revenge” is No. 1 at 10pm in Adults 18-49 and Boosts its Slot by 71% Year to Year 

ABC Sunday Prime (7:00-11:00 p.m. – 6.4 million and 1.7/5 in AD18-49):

ABC won the first Sunday of the May Sweep in Adults 18-49 (1.7/5), finishing No. 1 in each hour of the evening. ABC’s “Once Upon a Time” stood as Sunday’s No. 1 broadcast series in Adults 18-49 (tie), while “Once Upon a Time” and “Resurrection” continued to rank as Sunday’s Top 2 broadcast dramas

  • ABC was the broadcaster up from the year-ago May Sweep Sunday in young adults
  • “Once Upon a Time” was up week to week by 17% in Total Viewers and by 24% in Adults 18-49, hitting 3-week highs
  • “Resurrection” improved its hour for ABC from the year-ago night
  • “Revenge” boosted its hour over the same night last year by 40% in Total Viewers

 

“America’s Funniest Home Videos” (7:00-8:00 p.m. – 6.5 million and 1.6/6 in AD18-49):  

During the 7 o’clock hour, ABC’s “America’s Funniest Home Videos” ranked No. 1 in Adults 18-49 (1.6/6). The ABC video clip show was up over its last original in Total Viewers (+10%) and Adults 18-49 (+23%), equaling a season high with young adults

  

“Once Upon a Time” (8:00-9:00 p.m. – 6.9 million and 2.1/6 in AD18-49):  

Building on its Adult 18-49 lead-in by 31% at 8:00 p.m., ABC’s “Once Upon a Time” won its hour by 11% over runner-up CBS’ “The Amazing Race” (2.1/6 vs. 1.9/6), beating its regular time-period competition for the 8th week in a row. The ABC drama was once again the No. 1 most social broadcast series on Sunday night with 41,416 tweets, up 20% from the prior week.

“Resurrection” (9:00-10:00 p.m. – 7.5 million and 1.9/5 in AD18-49):  

Returning after the prior week’s pre-emption at 9:00 p.m., ABC’s “Resurrection” dominated its regular broadcast competition in the hour for its 7th consecutive telecast in Adults 18-49 (1.9/5), outdelivering Fox’s “Cosmos” by 36% (1.4/4), CBS’ “The Good Wife” by 46% (1.3/3) and NBC’s “Believe” by 58% (1.2/3). The new show was up over its most recent Fast Affiliate number 2 weeks ago in Total Viewers (+6%) and paced within 1-tenth in Adults 18-49 (7.1 million and 2.0/5 on 4/13/14).

“Revenge” (10:00-11:00 p.m. – 4.9 million and 1.2/3 in AD18-49):  

During the 10:00 p.m. hour, ABC’s “Revenge” returned to rank No. 1 in its slot among Adults 18-49 (1.2/3 – tied w/CBS’ “The Mentalist”), beating NBC’s “Crisis” by 20% (1.0/3).  

 

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 47% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 04/27/14.

Contacts:         Jeff Lindsey (818) 460-5095 [email protected]

Salima Merchant (818) 460-6847 [email protected]

Pons Rongavilla (818) 460-5615 [email protected]

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