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Intel Vice President Mike Bell, SMS Audio CEO Curtis “50 Cent” Jackson, and the New York Knicks’ Carmelo Anthony launched the new SMS Audio BioSport In-Ear Headphones powered by Intel at the New Museum in New York City on Thursday, August 14. The headphones integrate biometric sensors in a custom heart rate monitor in-ear headphone, empowering users to collect fitness data and achieve peak physical performance.

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