SOULFUL INDIE POP ARTIST LO BRITE SET TO RELEASE SELF-TITLED DEBUT EP FRIDAY, SEPTEMBER 25

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SOULFUL INDIE POP ARTIST
LO BRITE
SET TO RELEASE SELF-TITLED DEBUT EP
FRIDAY, SEPTEMBER 25
 
LEAD SINGLE
“SUNSET”
OUT NOW
Above: LO BRITE
Los Angeles-based soulful indie pop artist LO BRITE will independently release her self-titled debut EP digitally on Friday, September 25. The EP’s lead single “Sunset” is available now via iTunes (here), Amazon (here) and can be streamed on SoundCloud (here). “These songs were written and excavated from a very intimate place within me,” says LO BRITE. “They are personal accounts of love, hope, fear, and death.” You can read the full Q&A with LO BRITE below.
LO BRITE was produced and recorded with Tim V. Hutton in the musically historic and mystically laced twists and turns of Los Angeles’ Laurel Canyon at The Canyon Hut studio which is co-owned with his brother Dash Hutton (drummer for HAIM).  The EP was mixed by Jim Scott (Wilco, Tom Petty, Ryan Bingham, Johnny Cash) at Plyrz studio and mastered by Richard Dodd (Gavin DeGraw, The Lone Bellow, and Iron and Wine) in Nashville. LO BRITE captures a landscape contrasting darkness and light, transporting gentle and unrestrained melodies into baroque style pop.
Tracklisting for LO BRITE:
“Sunset”
“Surrender”
“Runaway”
“Know When To Quit”
Originally from the heartland of Indiana, LO BRITE grew up in gospel church.  Her father, a pastor, would mash the keys of an out-of-tune upright piano in their dining room while her mother sang gospel tunes alongside. Early in her childhood, LO began listening to albums byNina Simone, Otis Redding, Carol King, Donovan and Michael Jackson. Her interest in music led her out of Indiana, to the bustling cityscape of Chicago, and then to Los Angeles. LO BRITE was born from a collection of songs written on a Casio keyboard while living in a Los Feliz cottage.  In 2012, LO began making amateur recordings and performing acoustic shows, launching her path as a recording artist and the release of LO BRITE.
**Q&A WITH LO BRITE**
“Sunset” opens up your debut EP and immediately delivers memorable hooks and sonic textures. Was there a blueprint you followed during the creation of this song as a result of your inspirations, or was this more of an organic creation?
“There was a blueprint of sorts that came from the beat (live beat boxing) and a mixture of my pop inspirations such as Michael Jackson as well as the soul of Otis Redding.  It was an exploration in pop–sexy pop, built mostly analog with minimal programming.”
Early roots in the gospel church and discovering soulful sounds via Otis Redding and the hook-filled pop stylings of Michael Jackson can create quite a musical melting pot. How does that translate into your music?
“I suppose I am somewhat of a melting pot.  I grew up in an all African American church, fueled with soul and gospel, and I found electricity in the power of pop music.   The translation of that into my music is what I call baroque style pop soul.”
Growing up in the heartland of Indiana and now living in Los Angeles, what can be found in your music that directly transcends as a result of growing up in Middle America?
“The human connection. I specifically grew up in a working class town where I experienced a lot of loss which in turn made me seek out hope. There was a sense of struggle and a searching for an escape to find something better.  I had an urge to make my life exactly what I wanted it to be.”
If there was one thread connecting the four songs on this debut EP together, signifying your invitation to music fans, what would it be?
“There was a brief moment when the EP title was going to be ‘All Heart.’  ‘All Heart’ meaning, I feel first. These songs were written and excavated from a very intimate place within me.  They are personal accounts of love, hope, fear, and death.”
 
The final song on the EP, “Know When To Quit,” strikes as a deeply personal song. To you, what does the title stand for?
“That phrase has several meanings and depending on your own experience in life it will probably mean something very different to the listener than it does to me.  It’s a death of relationship, one you lost yourself to, one you suffer from, one you have to quit.”
 
Above: EP cover art for LO BRITE
For more information on LO BRITE, visit:
 
 
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