Los Angeles, December 10, 2019 – BUTTONS makes its exclusive retail debut today at experiential retailer Fred Segal’s flagship location at 8500 Sunset Blvd. in Los Angeles, CA. Just in time for holiday shopping, this is the first retail availability of BUTTONS in the USA.
BUTTONS is a Los Angeles-based consumer-technology company founded by global music artist will.i.am. Committed to providing people with an unprecedented audio experience, BUTTONS incorporates culture and lifestyle into smart music products, combining the best of materials and exclusive styling at an attainable price.
will.i.am, founder of BUTTONS, commented: “BUTTONS are designed with culture first in everything from the product to the packaging. They are designed to be bold, we want people to express themselves.”
“As a forward thinking retailer, Fred Segal takes pride in being the place to discover the most exciting brands through innovative retail experiences,” said John Frierson, President of Fred Segal. “We’re thrilled to partner with will.i.am to be the exclusive retail partner for BUTTONS, so we can continue to offer our customers the best in culture, lifestyle and technology.”
BUTTONS Product Details:
Offering true wireless earphones, BUTTONS breaks the industry mold with jewelry-grade ceramic materials, luxury design details, and finely-tuned audio features. Each pair is water resistant, Bluetooth enabled, and offers up to 8 hours of play time. BUTTONS are enabled with upgraded touch controls, a dual microphone design, and smart noise reduction for an optimized voice calling experience. Included with the product is a charging case, as well as six sets of customized silicone ear tips designed for every type of fit and comfort.
Created with passion and love, BUTTONS have been designed to be a true fashion accessory vs. a utilitarian tech device. The unique packaging was designed personally by will.i.am to become a unique, collectible book that owners will keep.
About Fred Segal®
Fred Segal opened its doors in 1961, debuting fashion denim as a lifestyle concept that instantly secured the brand as an integral part of the Los Angeles scene and celebrity culture. A unique retailer that offers an effortless, lifestyle experience inspired by the free-spirited style of Los Angeles, Fred Segal has discovered and launched some of the most beloved fashion and lifestyle brands throughout the decades. Today, Fred Segal, which is owned by Global Icons, offers a curated and refreshing selection of new brands together with food and pop culture experiences. In addition to its flagship location on Sunset Blvd. in West Hollywood, CA, the brand has expanded to Los Angeles International Airport’s International Terminal, Malibu Village and has opened stores in Europe & Asia including Taipei, Zurich, Basel, Bern and Lausanne. Discover more at FredSegal.com and on Instagram @FredSegal.