APRIL 3, 2014
FR: ALEXANDRA GREENBERG/MSO PR
ULTRA MUSIC FESTIVAL CONCLUDES
INCREDIBLE SIXTEENTH YEAR
9.6 MILLION PEOPLE FROM MORE THAN 190 COUNTRIES WORLDWIDE TUNE IN
TO EXPERIENCE THE SOLD OUT FESTIVAL VIA THE ULTRA LIVE STREAM
FESTIVAL GARNERS #1 TRENDING SPOTS ON TWITTER AND FACEBOOK
2013 FESTIVAL GENERATES OVER $223 MILLION FOR MIAMI-DADE ECONOMY
The sixteenth edition of ULTRA MUSIC FESTIVAL concluded this past Sunday, March 30 as the mammoth sold out event entertained more than 165,000 party people from over 90 countries worldwide across three days (March 28-30) at the picturesque Bayfront Park venue in Downtown Miami. The 2014 edition marked the fifth consecutive year the festival has sold out.
The 2014 Ultra Live Stream produced by UMF TV garnered 9,655,615 views in total from more than 190 countries worldwide in just three days, compared to last year’s viewership of just over 11 million when the festival was two weekends and six days long. Ending the weekend’s proceedings in true style, the world’s #1 DJ (according to industry cornerstone DJ Mag) Hardwell closed out Sunday night on the gargantuan Main Stage, breaking the Swedish House Mafia’s live-stream record from their final ever performance last year. With 223,562 being the peak number of concurrent live-views (the amount of people watching at any one time) this Sunday, Hardwell just surpassed the Swedes, breaking their 2013 second-weekend record of 210,769.
Ultra Music Festival was also the #1 trending item on Facebook (for three days straight) and Twitter, with every artist who participated in the live stream – Armin Van Buuren, Adventure Club, Krewella and more – landing in the Top 10 trending items worldwide.
With hundreds of world-class DJs and live acts (almost 100 of whom were making their Ultra debuts) performing across eight stages over the entire weekend, without a doubt the biggest and best addition this year was that of the brand new Ultra Main Stage, designed and created by Ultra Music Festival’s Creative Director Richard Milstein and featuring mapping design by V Squred Lab’s Vello Virkhaus.
Appropriately dubbed ‘The Vortex,’ this year’s Main Stage was one of the most visually impressive, technically advanced stages to be found anywhere on the planet. The Vortex played worthy host to the likes of Tiësto, Kaskade, Eric Prydz pres. HOLO and Zedd on Friday, Martin Garrix, Krewella, Nicky Romero, Alesso, Above & Beyond and special guest deadmau5 who stepped in for an ailing Avicii on Saturday and Jack U (Skrillex & Diplo festival debut) Afrojack, Steve Angello, David Guetta and Hardwell on Sunday.
“This year’s Main Stage featured a dazzlingly massive structure of LED panels and lights surrounding the DJ platform in a conical shape, giving a sense of depth and dimensionality…” wrote Zel McCarthy of Billboard and The Hollywood Reporter (3/31/14), “While the Main Stage was designed to frame the headliners as superstars, even the smaller stages were adorned with LED panels and live-programmed lighting, giving fans a top-quality experience whether they were dancing to Claude VonStroke or Armin van Buuren. The Live Stage featured a range of artists from Dizzee Rascal to MGMT…”
“If you thought the main stage at Ultra Music Festival looked big last year, in 2014 it was major. Hundreds of thousands of people even tuned in to the livestream on YouTube just to see the magic as it happened in Miami’s Bayfront Park, where the likes of Steve Angello, Afrojack, Hardwell, Armin Van Buuren, Zedd, Diplo, and Tiësto played a sprawling field of revelers into a frenzy — and there were six other stages beyond that!” touted the Huffington Post (3/31/14).
Gesaffelstein, MGMT, M.I.A, Empire Of The Sun, Basement Jaxx, 2ManyDJs, Sub Focus LIVE, Chase & Status, Wacka Flocka, Chance the Rapper, Trentemøller, Paul Kalkbrenner, Cut Copy, Dizzee Rascal, Gramatik and Infected Mushroom were just a handful of the world-beating live acts to grace this year’s expertly curated Live Stage.
Friday and Saturday saw Carl Cox host the 10th Anniversary of his Carl Cox & Friends arena in the aptly named Megastructure, joined by the likes of Luciano, Loco Dice, Dubfire, Marco Carola, Maceo Plex, Umek, Pete Tong and Nic Fanciulli amongst others. Rebranded on Sunday into Armin Van Buuren’s ASOT 650 New Horizons Arena, trance legends Paul Van Dyk, Aly & Fila, John O’Callaghan, New World Punx, Armin’s very own Gaia alias and many more provided trance fans with their much needed dose of euphoric and driving soundscapes.
Bass-heads were more than fulfilled by the Ultra Worldwide lineup, as Dillon Francis, Flosstradamus, RL Grime, DJ Snake, Carnage, Borgore, Adventure Club and more provided earth-shattering sets across Friday and Saturday. As the UMF Radio stage showcased everything from Dubstep, Drum & Bass and Trap, to Progressive, Nu-Disco and House, another highlight was this year’s brand new Stage 7, hosted by festival sponsors 7UP.
Following an independent report by the Washington Economics Group concerning the economic impacts of ULTRA MUSIC FESTIVAL 2013 on the Miami-Dade Economy – it has ben calculated that the economic impact generated from the six day event in 2013 was over $223 million.
“…it is hard to argue the power that Ultra Music Festival holds in today’s electronic music market. Serving as one of the United States’ top music festivals, UMF has attracted fans from around the world for a weekend of Americanized electro flavor in Miami each year,” wraps Dancing Astronaut (3/31/14). “At the conclusion of March, dance music fans make their pilgrimage to Bayfront Park to see exactly what UMF has in store. We have seen many artists rise to the top of their game when facing the beautiful Miami weather and receptive crowd, and this year was no exception.”
The dates for ULTRA MUSIC FESTIVAL 2015 are March 27, 28 and 29, 2015.
About Ultra Worldwide™
ULTRA WORLDWIDE is the global brand of the World’s Premier Electronic Music event ULTRA MUSIC FESTIVAL. An internationally renowned event that has taken place every March since its inception in 1999, Ultra Music Festival celebrated its 15th anniversary in Miami in 2013, by becoming the first major electronic festival to produce an event over two consecutive weekends. Boasting the hottest names and the finest talent to be found anywhere on the planet, Ultra Worldwide is now the most international festival brand in the world by far, as it continues to transport the unrivaled experience from its Miami flagship event to an ever-growing number of destinations and fans all over the globe. Add in their pioneering live stream, ‘Ultra Live’ and Ultra Worldwide is able to bring the festival experience online to over 11 million unique viewers globally.
Over the past 15 years, literally thousands of the world’s most iconic DJs, producers and live acts have mesmerized audiences with awe-inspiring sets at Ultra events in Argentina, Brazil, Chile, Croatia, Ibiza, Korea, South Africa and of course Miami. Each new global edition has been founded on the same successful formula that has been perfected over 15 years in Miami, combining the most diverse electronic talent with the most technologically advanced, large-scale festival productions in the world.
In 2014, Ultra continues to push the boundaries, bringing its unparalleled combination of cutting edge production and the world’s best electronic acts back to its previous strongholds and to new frontiers across the globe. With a brand new edition already complete in South Africa, and with a first Japanese edition due later this year too, 2014 will see Ultra in NINE COUNTRIES and FIVE CONTINENTS.
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