‘TRXYE’ EP & ‘HAPPY LITTLE PILL’ VIDEO OUT NOW
EP TOPS ITUNES CHARTS IN 58 COUNTRIES INCLUDING THE US
TRXYE is the debut EP from Troye Sivan, the 19-year-old Perth artist who’s set to confound expectations with the release of his minimalist, beat-driven brand of dark pop. TRXYE, out now and already #1 on iTunes in 55 countries including the US, offers up five tracks of rich, atmospheric pop: a genre-smashing blend of beats, ballads, and influences – a sonic tapestry drawing from a love of Lana Del Rey to Frank Ocean to Grimes.
Realized alongside emerging Perth production duo SLUMs and the studio skills of mixers Tom Elmhirst and Jason Cox (who’ve shaped hits for Gorillaz, Adele, Empire Of The Sun and many more), TRXYE is the sound of a young artist announcing himself.
The lead track from the EP, ‘Happy Little Pill’ is aheady introduction of airy and wilful glitches combined with Troye’s rich vocals. The video for ‘Happy Little Pill’ directed by Jeremy Koren (Grey Ghost) was revealed earlier this week through Troye’s tumblr. Says Koren of the video “The song screamed loneliness to me, so I screamed loneliness back at it. I wanted to create a kind of collage of feeling to describe the song using a bunch of abstract moments in time”.
Watch the video here: http://troye.si/vanHLPVideoTumblr
Troye has developed a huge online profile via his videos/vlogs, but TRXYE sees him confidently defining a sound and aesthetic all his own. Fans have already had a taste of Troye’s music via 2013’s ‘The Fault In Our Stars’, a track revisited and reworked on TRXYE. The song is already a sleeper hit, selling 100,000 around the world, with all proceeds from the song donated to a Perth children’s hospital.
Troye Sivan is only just getting started and he has plans to make his mark on the musical landscape, “I can honestly say that I made the music I wanted to make,” he says. “That’s how I sleep at night. I’ve already started writing the album, it’s just going to get better and better.”
TRXYE is out now via Capitol: http://troye.si/vanTRXYE
https://twitter.com/troyesivan – 1.69 MILLION
http://instagram.com/troyesivan – 1.56 MILLION
https://vine.co/troye – 544K
Preorder #1 on iTunes in 31 territories.
#1 in 58 territories including US, Canada, Australia, Germany, France, Italy, UK and more
‘HAPPY LITTLE PILL’:
Peaked at #1 in 21 Territories
1 million soundcloud streams within 24 hours – currently 1.99 Million
Tumblr track premiere generated 110,000 reblogs / notes
YouTube views (Audio) reached 1 million in 3 days, and 2.5million in 10 days. Currently 3.3 Million
#1 on the Billboard trending 140 chart on release (real time chart based on Twitter conversations)
Already 285,000 single sales globally
6th most talked about track on Twitter week one
Single Debuts #2 in NZ, #16 in Australia, #20 in Canada (on only 3 days sales) and #92 on the Billboard hot 100 (also based on only 3 days of sales)
Artwork featured on the Tumblr Homepage – 4 million impressions per day
First official Remix by Casper Zazz receiving 100,000 plays in 24hours, currently 267K