August 17, 2015
truTV and Tumblr are upping the ante in their continued partnership for the second season of the hit, humorous and practical life-hack series Hack My Life. Got a way to relieve brain freeze, untangle hair without a brush, or hold up baggy pants up without a belt? truTV’s Hack My Life Tumblr Challenge is the perfect way to share solutions to the most personal, mind-boggling everyday problems. The best hacks will be featured during the “Tumblr’s Hack Mail” segment of Hack My Life, which returns Tuesday, Aug. 18 at 9 p.m. (ET/PT).
Right now, fans can submit their hacks on hackmylifetrutv.tumblr.com for a chance to have their hacks featured in the upcoming season. The most promising and creative submissions – whether it’s a photo, video or text – will be judged by hosts Kevin Pereira (Attack of the Show, Pointless Podcast) and Brooke Van Poppelen (John Oliver’s NY Stand Up Show), who will test out these user hacks against one another to see which live up to their potential. “Tumblr’s Hack Mail” segments are featured in each episode of season 2.
During the first season of truTV’s Hack My Life, the Tumblr Challenge produced high user engagement, delivering more than 16.5 million overall impressions and nearly 200,000 overall engagements. The initiative scored robust growth, with nearly 21,000 new followers gained over the course of the first season. It marked the first time ever that Tumblr’s user-generated content was featured as a major component in the production or creative process of every episode of a weekly series.
Additional information about truTV’s Hack My Life Tumblr Challenge is available at https://www.youtube.com/watch?v=0C4CeEvBouE&feature=youtu.be
Hack My Life puts a comedic spin on the never-ending supply of everyday life hacks with hosts Kevin Pereira and Brooke Van Poppelen putting life hacks to the test, pinpointing which shortcuts will really save time or money and which ones just don’t live up to the hype. From parenting and the workday, to vacations and parties, viewers’ lives will never be the same again. Hack My Life, which premiered in January 2015, is produced by True Entertainment.
truTV takes viewers on a fun ride that surprises and entertains. The network delivers a dynamic mix of action, comedy and competition, featuring engaging characters and compelling new worlds that pull you in and leave you wanting more. Currently seen in 92 million U.S. households, truTV features such popular original series as Impractical Jokers, The Carbonaro Effect, Friends of the People, Hack My Life, How to Be a Grown-Up, Barmageddo n, Fameless as well as the upcoming Funny Or Die’s Billy on the Street, Those Who Can’t, Six Degrees of Everything, Road Spill and Santas in the Barn. In addition, truTV is a partner in airing the NCAA Division I Men’s Basketball Championship and recently began airing the network’s first ever boxing series.
Turner Broadcasting System, Inc., a Time Warner company, creates and programs branded news; entertainment; kids and young adult; and sports media environments on television and other platforms for consumers around the world.
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