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August 28, 2014

 Ratings Report: ABC News Programming

For Week of August 18, 2014

Read More: http://abcn.ws/1pasq3f

“GMA” is #1 for the Week:

Outperforming NBC’s “Today” by 490,000 Total Viewers and 151,000 Adults 25-54

“GMA” is Posting its Largest Total Viewer and News Demo Season Margins

Over “Today” in More than Two Decades

 “GMA” Grows in Total Viewers and Adults 25-54 Season-to-Date

ABC News’ “Good Morning America” stood as the morning’s No. 1 newscast in Total Viewers (4.849 million) and Adults 25-54 (1.773 million)for the week of August 18, 2014, based on Live +Same Day Data from Nielsen Media Research. “GMA” outdelivered “Today” (4.359 million and 1.622 million, respectively) during the week by 490,000 Total Viewers and by 151,000 Adults 25-54.  “GMA” increased its Adults 25-54 lead over its news demo lead on the year-ago week by +14% (vs. 132,000 on w/o 8/19/13). Additionally, GoodMorningAmerica.com on Yahoo! reached over 17 million users last month.

 “GMA” has won in overall viewers and the key adult news demo every week since the end of the 2014 Winter Olympics 26 weeks ago. Overall, “GMA” has ranked No. 1 in Total Viewers in 108 of the last 112 weeks (since w/o 6/25/12), finishing behind “Today” only during the two weeks of the 2012 Summer Olympics and the two weeks of the 2014 Winter Olympics.

In Adults 25-54, “GMA” has ranked No. 1 in 44 of the 48 weeks of the season, pacing ahead of the No. 1 finishes at the same point of the 2012-13 Season (39 of 47 weeks*). Further, “GMA” has turned in its most number of No. 1 finishes during a television season in  more than 21 years– since before the 1991-92 season; Nielsen’s electronic database started on September of 1991.

 Season to date, “GMA” stands as the No. 1 morning news program for the 2nd straight year in both Total Viewers and Adults 25-54. “GMA” is leading NBC’s “Today” by 686,000 Total Viewers and 144,000 Adults 25-54. In fact, “GMA” has widened its season margins over “Today” versus the same point last season in Total Viewers by 3% (686,000 vs. 668,000) and by a significant 67% in Adults 25-54 (144,000 vs. 86,000). Further, “GMA” now leads “Today” by its largest Adults 25-54 season advantage to-date.

 “GMA” is posting its largest season margins over “Today” in both Total Viewers and Adults 25-54 in more than 22 years – since at least the 1991-92 season (Nielsen’s electronic database started on September of 1991).

Growing in both measures for the 4th season in a row, “GMA” is up over the same point last season in both Total Viewers (+6%) and Adults 25-54 (+8%). In fact, “GMA” is seeing its largest overall season audience in more than 22 years and best Adults 25-54 performance in 8 years –since before the 1991-92 season and the 2005-06 seasons, respectively. ”GMA” is also up the most in Adults 25-54 compared to “CBS This Morning” (-3%) and NBC’s “Today” (+5%).

 During the week, “GMA” beat “CBS This Morning” in Total Viewers (+70%), Adults 25-54 (+101%) and Adults 18-49 (+106%).

WEEK OF 8/18/14       TOTAL VIEWERS   ADULTS 25-54        ADULTS 18-49     HOUSEHOLDS

GOOD MORNING AMERICA   4,849,000     1.5/13; 1,773,000   1.0/10; 1,210,000    3.7/15

TODAY                  4,359,000     1.4/12; 1,622,000   1.0/11; 1,317,000    3.2/13

CBS THIS MORNING       2,858,000     0.7/ 6;   880,000   0.5/ 5;   587,000    2.1/ 8

Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live + SD weeks of 8/18/14, 8/11/14 and 8/19/13, or as dated.  Most Current: 2013-2014 Season (9/23/13 – 8/25/14) and 2012-2013 Season (9/24/12 – 8/26/13).  Due to coverage of Hurricane Sandy, w/o 10/29/12 was coded as a breakout and is excluded from the season count and averages.

Emmy Award-winning “GMA,” featuring the anchor team of Robin Roberts, George Stephanopoulos, Lara Spencer, Amy Robachand Ginger Zee airs live Mon.-Fri. (7:00-9:00 a.m., ET) on ABC. Tom Cibrowski is senior executive producer.


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