Theater Resources Unlimited and The Playroom Theatre present the TRU April Panel Entrepreneurship & the Arts: Balancing Creativity with Commerce Tuesday, May 23, 2017 at 7:30pm, networking at 7pm

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Theater Resources Unlimited and The Playroom Theatre
present the TRU April Panel
Entrepreneurship & the Arts:
Balancing Creativity with Commerce
 Tuesday, May 23, 2017 at 7:30pm, networking at 7pm
Theater Resources Unlimited (TRU) and The Playroom Theatre present the TRU May Panel –Entrepreneurship & the Arts: Balancing Creativity with Commerce on Tuesday, May 23, 2017 at 7:30pm (doors open for networking at 7pm) at The Playroom Theater, 151 W. 46th Street, 8th floor, NYC 10036.  For more details, visit
With panelists David Garfinkle, producer (A Gentleman’s Guide…, On the Town, The Realistic Joneses, Ghost, Spider-man), former entertainment attorney and adjunct professor with Duke University’s ‘Leadership in the Arts’ program; Eric Krebs, producer (That Physics ShowBill Maher: Victory Begins At Home, Neil Simon’s The Dinner Party, Ain’t Nothin’ But the Blues, Electra), professor at Baruch College and theater manager (formerly the John Houseman and Douglas Fairbanks Theatres, currently The Playroom Theatre); Dorothy Marcic, self-producing writer (Respect, Sistas) and author of 15 books, including the best-selling Understanding ManagementBailie Slevin, Entertaining Finance, financial advisor to the arts.
Blending creativity with business sense is a challenge, and it is business that too often takes a back seat in the arts. “Starving artists” are often brilliantly talented people who haven’t taken the time to learn and master the basics of their business, and even producers and not-for-profit practitioners may forget to be the practical-minded CEO’s of their companies. TRU has always been dedicated to developing the business capacity of artists and producers, and we are proud to assemble a lineup of experts in the area of entrepreneurship. Come consider the delicate balance of the emotional-creative right brain and the analytical-practical left brain and how it takes both sides to be successful.
Doors open at 7:00pm for networking and refreshments, roundtable introductions of everyone in the room will start at 7:30pm – come prepared with your best one-minute summary of who you are, and what you need. Free for TRU members; $15 for non-members  ($12.50 in advance online at You may also reserve by phone at least a day in advance (or much sooner): 212-714-7628, or e-mail [email protected].
The next panels, Survival Strategies for Not-for-Profits, and the Current Funding Environment and Is Off-Broadway Broken? And Can We Fix It? will be held respectively on Tuesdays June 20, 2017 and July 18, 2017.  For more details, visit
The Playroom Theater, a small theater with a purpose on West Forty Sixth Street. Created by longtime theatrical producer Eric Krebs, The Playroom Theater features a 62-seat boutique theater, appropriate for rehearsals, readings, auditions, producers’ presentations and workshop productions. Conceived of as an artists’ workspace for writers, directors, composers, actors, producers and others committed to the professional theater arts and its industry. “The idea of The Playroom has grown out of my desire to create a small and financially manageable space in the heart of the theater district,” commented Krebs. “I want this to be a place where industry professionals can pop over for a reading, a backer’s audition or a small production of a work in progress.” For more information on The Playroom Theater, call Adam Brunner at 212-967-8278.
Theater Resources Unlimited (TRU) is the leading network for developing theater professionals, a twenty-four year old 501c3 nonprofit organization created to help producers produce, emerging theater companies to emerge healthily and all theater professionals to understand and navigate the business of the arts. Membership includes self-producing artists as well as career producers and theater companies.
TRU publishes an email community newsletter of services, goods and productions; presents the TRU VOICES Annual New Play Reading Series and Annual New Musicals Reading Series, two new works series in which TRU underwrites developmental readings to nurture new shows as well as new producers for theater; offers a Producer Development & Mentorship Program whose mentors are among the most prominent producers and general managers in New York theater, and also presents Producer Boot Camp workshops to help aspirants develop the business skills they need. TRU serves writers through a Writer-Producer Speed Date, a Practical Playwriting Workshop, How to Write a Musical That Works and a Director-Writer Communications Lab; programs for actors include the Annual Combined Audition, Resource Nights and “Speed Dating” as well as actor workshops.
Programs of Theater Resources Unlimited are supported in part by public funds awarded through the New York State Council on the Arts (NYSCA) with the support of Governor Andrew Cuomo and the New York State Legislature and the New York City Department of Cultural Affairs in partnership with the City Council, 9th district former Council Member Inez Dickens; and with support from the Montage Foundation and the Friars National Association Foundation.
For more information about TRU membership and programs, visit or call 212 714-7628.


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