The Microsoft Powered Installation Realiti – Inside the Music of Grimes Opens to Festival Goers at Moogfest 2016

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The Microsoft Powered Installation Realiti – Inside the Music of Grimes
Opens to Festival Goers at Moogfest 2016
(Durham, NC) – May 11, 2016 – Opening May 19, Realiti – Inside the Music of Grimes is an
interactive installation, powered by Microsoft Kinect technology, that allows participants a
chance to go inside the music of Canadian electronic musician and producer Claire Boucher
(a.k.a. Grimes). The installation will run from May 19-22 at Moogfest, an annual music, art and
technology festival inspired by the late inventor of the Moog synthesizer, Robert Moog.
Grimes is one of the artists headlining Moogfest, a destination for artists, musicians, inventors,
designers, and entrepreneurs.
The immersive installation will feature the track Realiti from Grimes’ fourth album Art Angels.
Microsoft’s Kinect technology will allow festivalgoers and fans to manipulate the music as they
physically interact with the environment. The innovative hardware recognizes and tracks each
interaction with the installation, translating data into unique sounds and visuals. The result is a
dynamic and immersive environment that blurs the line between creator and audience.
Amy Sorokas, Director of Brand Partnerships at Microsoft Brand Studios stated “Moogfest is a
destination for innovative creators to share new ideas, so it felt natural to bring Realiti – Inside
the Music of Grimes to the festival. With this installation we’re exploring the unexpected ways
that technology can enhance the music experience and are hoping to inspire the community
with their future endeavors.”
The first project to use the installation’s system was DELQA, an installation at the New
Museum in New York City that invited the audience to participate in a collaborative experience
by going inside the music of critically acclaimed artist and producer Matthew Dear.
Realiti – Inside the Music of Grimes will be the latest artist collaboration featured as part of the
Music x Tech program. Curated by Microsoft, Music x Technology is an initiative that
celebrates forward-thinking artists who are using Microsoft technology to transform the way
we create and experience music. With monthly artist collaborations, the program seeks to
empower artists with unique opportunities to create one-of-a-kind experiences for their fans.
Microsoft (Nasdaq “MSFT” @microsoft) is the leading platform and productivity company for the mobilefirst,
cloud-first world, and its mission is to empower every person and every organization on the planet
to achieve more.
Moogfest is the synthesis of music, art, and technology. Since 2004, Moogfest has brought together
artists, futurist thinkers, inventors, entrepreneurs, designers, engineers, scientists, and musicians. By day,
Moogfest is a platform for conversation and experimentation. By night, Moogfest presents cutting-edge
music in venues throughout the city. This mind-expanding conference attracts creative and technology
enthusiasts for three days of participatory programming in Durham, North Carolina. Performing artists
include early pioneers in electronic music, alongside pop and avant-garde experimentalists of today.

Grimes’ ‘Art Angels’ had prime placement on basically every 2015 End of Year list, with #1 spots from
NME, Stereogum, Gorilla Vs. Bear and others. Jon Pareles of the NY Times called the album “a solo tour
de force,” Stereogum said, “In 2015, nothing sounded better,” and Rolling Stone called it a “triumph.”
Time Magazine named “Flesh Without Blood” the #1 song of the year while iTunes named ‘Art Angels’
the #1 Indie Album of 2015 and it finished out the year at #1 most added on CMJ Radio. Within the past
year, Grimes graced the covers of The FADER, Nylon, Teen Vogue, AnOther Magazine, Dazed and
Confused, NME, London’s ES Magazine, Flare and more.
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