August 27, 2014
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THE JUILLIARD SCHOOL APPOINTS ALEXANDRA DAY
DIRECTOR OF COMMUNICATIONS AND MARKETING STRATEGY
The Juilliard School today announced the appointment of Alexandra Day as Director of Communications and Marketing Strategy. As a member of Juilliard’s senior staff, Ms. Day will create and implement a communications strategy to raise visibility for the School and support philanthropy, alumni engagement, admissions, and performances. She will lead Juilliard’s marketing, publications, and communications functions, as well as oversee messaging, video content, and other branding elements for digital channels including the website, e-blasts, and social media.
“We are delighted to welcome Alexandra to the Juilliard family,” said Dr. Joseph W. Polisi, President of The Juilliard School. “Her international experience in audience engagement, integrated communications, and digital media, along with her demonstrated commitment to the arts, will help ensure that Juilliard continues to be a global leader in arts education.”
Ms. Day has worked at a number of corporate and non-profit institutions in Paris, London, and the U.S., including the International Herald Tribune, IMG Artists, and Universal Music. Most recently, she was Director of Public Relations at Lyric Opera of Chicago, where as a part of Lyric’s senior management team, she oversaw communications strategy, creative content, and special initiatives including the award-winning “Second City Guide to the Opera.”
Prior to working at Lyric Opera, Ms. Day held posts as Director of Communications and Business Development for soprano Renée Fleming and Special Projects Manager at the Metropolitan Opera.
Ms. Day holds an A.B. in Comparative Literature from Princeton University.
About The Juilliard School
The Juilliard School established this country’s standard for performing arts education, beginning with music in 1905. Its alumni are among the most famous recitalists, orchestral and operatic musicians, administrators, and teachers. In 1951, its Dance Division was established, combining contemporary and ballet technique. Its accomplished alumni also include many of today’s celebrated choreographers. Juilliard became part of Lincoln Center in 1968, and added a four-year drama program. Jazz performance was initiated in 2001 and Historical Performance in 2009. Most recently, Juilliard expanded its acting education to include a master’s degree program whose first class entered in fall 2012. In 2009, Juilliard inaugurated its partnership with the Metropolitan Opera’s Lindemann Young Artist Development Program; and also collaborates with Carnegie Hall, founding The Academy, a program of Carnegie Hall, The Juilliard School, and the Weill Music Institute in partnership with the New York City Department of Education, and Ensemble ACJW; Signature Theatre – for Juilliard Drama’s ‘Professional Studio’; and the New York Philharmonic, whose music director Alan Gilbert is Juilliard’s director of conducting and orchestral studies; Juilliard alumnus Wynton Marsalis, artistic director of Jazz at Lincoln Center, became artistic director of Juilliard Jazz on July 1, 2014. Currently more than 800 artists from 35 states (plus Washington, D.C. and Puerto Rico) and 44 foreign countries attend Juilliard.