THE FRESH MARKET PARTNERS WITH COCA-COLA FOR THE UNITED STATES DEBUT OF LOWER-CALORIE COCA-COLA LIFE, LAUNCHING AUGUST 25
Specialty Grocer Introduces First Stevia-Sweetened Cola Exclusively in Select Stores Across the Southeast
GREENSBORO, N.C. (August 25, 2014) – The Fresh Market is proud to have been selected by Coca-Cola as the exclusive retail partner for the U.S. launch of Coca-Cola Life, a lower-calorie cola sweetened with a blend of sugar and naturally sourced stevia leaf extract. First introduced in 2013 in Argentina and Chile, Coca-Cola Life will reach The Fresh Market stores on Monday, August 25. Now through mid October, this delicious, new low-calorie option will be available exclusively at The Fresh Market in 65 select stores across the Southeast in Georgia, Florida, North Carolina and South Carolina.
With a third less sugar and a third fewer calories than leading colas, Coca-Cola Life’s sweetness comes from a blend of sugar and stevia leaf extract. Stevia leaf extract is naturally sourced from the stevia plant, which is native to Paraguay. Sweeteners made from stevia are calorie-free and up to 200 times sweeter than table sugar. A 330-ml can of Coca-Cola Life contains 89 calories.
“We’re excited to partner with Coca-Cola for its U.S. debut of Coca-Cola Life,” said Karen Stout, vice president of non perishables and private label at The Fresh Market. “As a specialty grocer with a focus on providing fresh, high-quality products, we believe our shoppers will enjoy this great-tasting, lower-calorie cola sweetened from natural origin
During the weekend of Saturday, September 27 and Sunday, September 28, shoppers will have the chance to sample Coca-Cola Life at the select 65 stores where the cola is sold. Guests will receive a coupon for $1 off any eight ounce six-pack of Coca-Cola glass bottle products. For more information on The Fresh Market locations carrying Coca-Cola Life, please visit www.thefreshmarket.com/view-specials/coke-life.
About The Fresh Market, Inc.
Founded in 1982, The Fresh Market, Inc. is a specialty grocery retailer focused on providing high-quality products in a unique and inviting atmosphere with a high level of customer service. The company currently operates 160 stores in 26 states across the U.S. The Fresh Market is an equal opportunity employer. For more information, please visit www.thefreshmarket.com.
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