TELEMUNDO MEDIA’S “LA VOZ KIDS” SECOND SEASON PREMIERE REACHES CLOSE TO 3.5 MILLION TOTAL VIEWERS
The Sunday Night Reality Show ranked #1 among Hispanic Networks in Twitter TV Ratings
MIAMI – March 17, 2014 – Telemundo Media’s “La Voz Kids” reached a cumulative audience of 3,467,000 total viewers and 1,630,000 adults 18-49 on second season premiere night, according to Nielsen. Produced for the first time out of Universal Studios Florida, the Sunday night reality show averaged 2,148,000 total viewers and 977,000 adults 18-49, 27% and 12% growth versus season one premiere, respectively. Locally, “La Voz Kids” outperformed Univision as the highest ranked Spanish-language television show in the time period in San Francisco, Chicago, Phoenix and Denver among adults 18-49 and total viewers.
In the social TV front, “La Voz Kids” ranked #1 among Hispanic Networks ranked by Unique Audience, according to Social Guide. Social activity for the show generated 932,000 impressions and close to 40,000 tweets resulting in #LVKParty trending in the US within five minutes of the show and trending worldwide on Twitter. Across Telemundo.com, mobile web and apps, “La Voz Kids” garnered over 130,000 unique users, a 70% gain from season one premiere.
Hosted by Daisy Fuentes and Jorge Bernal with music star Coaches Prince Royce, Roberto Tapia and Natalia Jimenez, “La Voz Kids” features young vocalists between the ages of seven and 15 competing for a recording contract and a cash prize to support their education.
Source: Nielsen, NPM Live+SD, 3/16/14, fast national program ratings. Reach based on NPM fast cume, 6+ minute qualifier. NSI ratings, Live+SD, 3/16/14; ranking on impressions based on overnight preliminary data. Omniture SiteCatalyst
Contact: David Alvarado [email protected]
About Telemundo Media:
Telemundo Media, a division of NBCUniversal, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include the Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching U.S. Hispanic viewers in 210 markets through its 16 owned stations, broadcast and MVPD affiliates; mun2, the preeminent voice for young Hispanics in the U.S. reaching TV households nationwide on digital and analog cable, and satellite; Telemundo Digital Media, which distributes Telemundo’s original content across digital and emerging platforms including mobile devices, www.telemundo.com and www.mun2.tv; an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA; and Telemundo Internacional, the international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.