TELEMUNDO AND MSNBC’S EXCLUSIVE TOWN HALL WITH PRESIDENT OBAMA
The Telemundo and MSNBC production offered a unique cross-platform content to draw more Latino viewers across the whole language spectrum in addition to the general market. Díaz-Balart is a 30-year journalism veteran and the only television anchor to host daily newscasts on both English language and Spanish language cable platforms. He currently anchors two Telemundo shows, “Enfoque con José Díaz-Balart” and “Noticiero Telemundo,” and hosts the MSNBC show, “The Rundown with José Díaz-Balart,” the only MSNBC show based in Miami.
In 2014, Telemundo’s news and information properties recorded their best year on record while its competition declined among total viewers and adults 18 to 49. Also in 2014, MSNBC was the top-rated cable network for Hispanic viewers in adults 25-54 during Monday to Friday primetime and was the only cable news network to see an increase in the Hispanic audience over the past year.
Telemundo, a division of NBCUniversal Hispanic Enterprises and Content, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include the Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching U.S. Hispanic viewers in 210 markets through its 17 owned stations, broadcast and MVPD affiliates; Telemundo Digital Media, which distributes Telemundo’s original content across digital and emerging platforms including mobile devices and www.telemundo.com; an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA; and Telemundo Internacional, the international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.
MSNBC is the premier destination for in-depth analysis of daily headlines through commentary and informed perspectives. Reaching more than 96 million households worldwide, MSNBC offers a full schedule of live news coverage, progressive voices, award-winning documentary programming – 24 hours a day, 7 days a week. MSNBC also delivers breaking news and information across a variety of platforms including www.msnbc.com and MSNBC on Sirius XM radio. The MSNBC App for iPhone, iPad and iTouch also provide a customizable user experience with live streaming, clips of select MSNBC programming, and additional show content. MSNBC is part of the NBCUniversal News Group, a division of NBCUniversal, which is owned by Comcast Corporation.