|LOS ANGELES, NOVEMBER 13th, 2017 – TBS and CONAN’s Team Coco today announced the premiere of the first animated Show on Snapchat, Team Coco’s Comedy Club, which airs Sundays beginning November 12, 2017. The new series features the freshest comedic talent surfaced by Team Coco and combines live action and animation of stand-up routines packed with hilarious personal stories. Developed and produced specifically for the mobile platform and its young audience, the unique and innovative series extends TBS and Team Coco with fans beyond linear TV. New shows premiere and will be featured on Snapchat from 6 a.m. ET on Sundays through Tuesdays 6 a.m. In addition, previously released episodes of Team Coco’s Comedy Show will be available to audiences using Snapchat’s Search feature.
|Team Coco’s Comedy Club kicks off with Matt Braunger’s memorable elevator ride from hell and follows with stories of dangerous child play, a mime school graduation and an over-the-top motivational speech. The series concludes its 2017 run with Maria Bamford on Sunday, December 3, 2017 with the second half the series returning on January, 21st 2018.
|“Comedy Club marks Team Coco’s most ambitious platform-specific production to date with TBS. The series was shot, illustrated and animated specifically with Snapchat’s vertical orientation and video player in mind. Each episode also heavily incorporates quick transitions, text overlays and other post-production techniques that are rarely found in traditional comedy videos but will be instantly recognizable to any Snapchat user. The result is an animated series that should appeal equally to the CONAN and Snapchat audiences,” said Steve Beslow, general manager of Team Coco Digital.
“We’re all huge fans of Conan and his team and their legendary comedic sensibility,” said Erin Keating, Snap Inc.’s development manager for Shows. “We’re excited for TBS and Team Coco to bring a fresh take on standup to Snapchat and break into new formats for Shows on the platform.”
|Expanding Team Coco’s Linear and Multiplatform Success
“Three years ago, we tasked ourselves with re-imagining the TBS brand. In order to do that we also needed to expand the definition of what it means to make TV to include immersive, multi-platform entertainment that lives across a growing array of digital screens. This show is part of our push to be true 360 storytellers, to connect to audiences in news ways, and to provide experiences that are better for both fans and advertisers alike,” said Michael Engleman, executive vice president of entertainment marketing and brand innovation for TBS and TNT. “Conan O’Brien and Team Coco continue to be great creative partners and Team Coco’s Comedy Club is a tremendous example of original content that we’re proud to launch on a mobile-centric platform. Today, our audience includes more than 125 million viewers across linear, OTT, mobile devices and the web every month by creating premium content that engages fans whenever and wherever they are,” said Engleman.”
The creation of Team Coco’s Comedy Club on Snapchat is the latest development in CONAN’s expanded, four-year contract announced earlier this year. The agreement includes Team Coco, the fan-centric entity that serves as the show’s digital and social media hub and Conaco LLC, which produces CONAN, along with TBS’ hit comedy, People of Earth and the upcoming animated series, Final Space with Team Coco Digital Studios, which produces branded content for Turner’s advertising partners.
TBS’ all-inclusive deal with O’Brien’s Team Coco builds on the late night host’s linear and multiplatform success and extends CONAN’s brand into multi-platform content experiences, including digital and branded content, podcasting, mobile gaming, pay TV and live tours.
On social media, O’Brien and Team Coco have more than 37 million followers on across Facebook, Twitter, YouTube and Instagram. Among the show’s other successes in digital arena, Team Coco and TBS earned an Emmy® for Outstanding Creative Achievement in Interactive Media.
|To watch the newest episodes, tune in to Snapchat every Sunday at 6:00 a.m. ET through Tuesday 6 a.m. and swipe up to subscribe to Team Coco’s Comedy Club.
CONAN airs Monday-Thursday at 11 p.m. (ET/PT) on TBS and is produced by Conaco LLC, with Jeff Ross serving as executive producer. Since premiering in November 2010, the show continues to be a hit with young adults, consistently delivering the youngest audience of any late-night series. The show also continues to be a phenomenal success in the digital and social media arena, chalking up more than 3.4 billion video views, in addition to 70+ million views for Team Coco’s branded content with clips from CONAN’s nightly episodes, international excursions and Comic-Con shows drawing more than 1.3 billion views.
Connect with CONAN and Team Coco
Twitter: twitter.com/teamcoco/ | twitter.com/conanobrien/
TBS, a division of Turner, is home to seven of the most popular and critically-acclaimed new comedy series on cable – Angie Tribeca, Full Frontal with Samantha Bee, The Detour, People of Earth, Search Party, Wrecked and The Guest Book – as well as the animated hit American Dad! Upcoming comedies include The Last O.G., Close Enough, The Cops, Tarantula and Final Space. TBS also presents late-night comedy in the form of CONAN, starring Conan O’Brien, and Full Frontal with Samantha Bee, and will soon launch a late-night block from Super Deluxe. TBS’ slate of unscripted series includes the upcoming competition series Drop the Mic and The Joker’s Wild. In addition, the TBS lineup includes popular comedy hits like Family Guy, The Cleveland Show, Bob’s Burgers, The Big Bang Theory, New Girl and 2 Broke Girls; blockbuster movies; and live coverage of Major League Baseball’s regular and post-season play, the NCAA Division I Men’s Basketball Championship and ELEAGUE, Turner’s eSports gaming league.
Turner, a Time Warner company, is a global entertainment, sports and news company that creates premium content and delivers exceptional experiences to fans whenever and wherever they consume content. These efforts are fueled by data-driven insights and industry-leading technology. Turner owns and operates some of the most valuable brands in the world, including Adult Swim, Bleacher Report, Boomerang, Cartoon Network, CNN, ELEAGUE, FilmStruck, Great Big Story, HLN, iStreamPlanet, Super Deluxe, TBS, Turner Classic Movies (TCM), TNT, truTV and Turner Sports.