Sarasota Opera Names Carlos Vicente as New Director of Marketing

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April 28, 2014


 Contact:               Samuel Lowry, Director of Audience Development


                                (941) 328-1322


                                [email protected]



 Sarasota Opera Names Carlos Vicente as


New Director of Marketing


 Sarasota, FL – Sarasota Opera is pleased to announce the appointment of Carlos Vicente as the Director of Marketing for Sarasota Opera. Originally from Rio de Janeiro, Brazil, Mr. Vicente comes to Sarasota Opera with more than sixteen years of marketing and communications experience with performing arts organizations both in the United States and abroad.


 “Becoming part of the Sarasota Opera family is such a thrill to me,” says Mr. Vicente. “As a former singer, I knew of Sarasota Opera’s reputation as a world-class American opera company. After spending seven years marketing a symphony orchestra, an opera company will be an exciting new challenge. Plus, I can’t wait to learn more about this vibrant community.”


Most recently, Mr. Vicente worked with the Houston Symphony as the Director of Marketing for Subscriptions also overseeing the company’s Single Ticket program,   Digital Media and Creative Services. During his seven years with the Houston Symphony, Mr. Vicente expanded the company’s profile both locally and nationally, designed and implemented pricing and customer retention strategies during the recession that that yielded an annual growth of 12% each year, and consistently exceeded annual ticket revenue goals for both single tickets and subscriptions.




Mr. Vicente holds a Bachelor of Arts in English from the Pontifical Catholic University in Brazil, a Bachelor of Music in Vocal Performance from Texas Christian University, and a Master of Music in Vocal Performance from Rice University.                






Based in Florida’s beautiful Gulf Coast, Sarasota Opera is approaching its 55th consecutive season.  In 1960, the company began presenting chamber-sized repertoire in the historic 320-seat Asolo Theater on the grounds of Sarasota’s Ringling Museum of Art. Recognizing the need for a theater more conducive to opera, the company purchased the former A.B. Edwards Theater in downtown Sarasota in 1979 and first performing in it in 1984 as the Sarasota Opera House. The theater has just undergone a $20-million renovation and rehabilitation enhancing audience amenities, while updating the technical facilities including increasing the size of the orchestra pit. The theater, which reopened in March 2008, has been called “one of America’s finest venues for opera” by Musical America.




Since 1983 the company has been under the artistic leadership of Victor DeRenzi. Since then the company has garnered international attention with its Masterwork Revivals Series, which presents neglected works of artistic merit, as well as the Verdi Cycle producing the complete works of Giuseppe Verdi. Recognizing the importance of training, Maestro DeRenzi founded the Apprentice Artist and Studio Artist programs. Sarasota Opera also maintains a commitment to education through its Invitation to Opera performances for local schools and the unique Sarasota Youth Opera program.




The 2014 Fall Season will feature Leoncavallo’s Pagliacci followed by the return of the Sarasota Youth Opera production of Dean Burry’s The Hobbit.  The 2015 Winter Festival includes Puccini’s Tosca, Mozart’s The Marriage of Figaro, Rimsky-Korsakov’s The Golden Cockerel, and Verdi’s Don Carlos.  Subscriptions are now on sale at the Sarasota Opera Box Office.  Single Tickets for the 2014-2015 season will go on sale August 1st online and September 2nd in the box office. For more information, please call (941) 328-1300, go online at, or visit the Sarasota Opera Box Office at 61 N. Pineapple Avenue, Sarasota, FL 34236. 




Sarasota Opera is sponsored in part by the State of Florida, Department of State, Division of Cultural Affairs, the Florida Arts Council, and the National Endowment for the Arts. Programs are supported in part by an award the Tourist Development Tax through the Board of County Commissioners, the Tourist Development Council and the Sarasota County Arts Council. Additional funding is provided by the City of Sarasota and the County of Sarasota.




Sarasota Opera


61 N. Pineapple Avenue


Sarasota, FL 34236


(941) 366-8450






Samuel Lowry


Director of Audience Development


Sarasota Opera


Direct Line:  (941) 328-1322



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