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The Star-Studded Celebration of Latino Pop Culture was Jam-packed with Spectacular Live Performances by Juanes, Lucero, Gerardo Ortiz, and David Bisbal among others

Miami, FL – August 21, 2014 – Telemundo’s electrifying live broadcast of the third annual “Premios Tu Mundo” (Your World Awards) from the American Airlines Arena in Miami, Florida, celebrated fans’ vote for favorite actors, singers and TV moments through a selection process that combined the power of television, web, mobile and social media platforms.  Music and Television stars attended the much anticipated event hosted by Gaby Espino and Aaron Diaz, which featured thrilling performances and appearances by renowned artists, including Juanes, Lucero, Gerardo Ortiz and David Bisbal among others.  Top honors went to lead actors Rafael Amaya and Gaby Espino who received Favorite Lead Actor awards.  On the music side, the Ortiz brothers walked out with an award each, with Gerardo Ortiz taking Favorite Norteño Artist and Kevin Ortiz taking Favorite Banda; while Favorite Pop Artist went to Enrique Iglesias, who also won Party-Starting Song for his summer hit “Bailando.”  “Santa Diabla” was awarded Novela of the Year and Best Bad Luck Moment, among other acting nods.  Fans all over the world voted from 26 competing categories, and the complete list of winners, along with exclusive content about this year’s event, can be found at PremiosTuMundo.com.  Fans can continue to follow the excitement via Twitter and Instagram @premiostumundo and Facebook.com/PremiosTuMundo, and join the conversation at #PremiosTuMundo.

The evening started with a bang on the blue carpet as Joseguillermo Cortines and the band Bachaco, the winner of Telemundo’s “Buscando Mi Ritmo,” performed their original song “Tu” to the delight of the crowd.  Premios Tu Mundo opened with a high energy performance by Yandel featuring his brother General Gadiel and Farruko with DJ Ravi Drums interpreting the hit song “Plakito.”  Colombian superstar Juanes, performed his chart topping song “Una Flor;” Los Tucanes de Tijuana debuted “Señora de Acero,” theme song of the upcoming Telemundo novela “Señora Acero;” and iconic rock band La Ley reunited on the stage to sing their new song “Sin Ti,” and their super hit “Duelo.”  The evening also featured a powerful performance by merengue royalty Olga Tañon and Elvis Crespo united on stage.  The show closed with Alexis & Fido singing their popular hit song “Rompe la Cintura.”  Lucero, Natalia Jimenez, Gerardo Ortiz, Davis Bisbal and Gabriel Coronel also lit up the stage with memorable performances.

Telemundo continued to forge its reputation for innovative, cutting edge initiatives which enhanced the social media experience of the show.  Telemundo brought in key influencers from major social media outlets, including Facebook, Twitter, Instagram, YouTube and others, to create customized content throughout the show.  Other social media promotional features included the Vine Cam which delivered a 360-degree first-look of the star arrivals on the blue carpet; a “Digital Backstage Lounge,” featuring interactive social media stations to provide extended behind-the-scenes content from the rehearsals and main show; and Twitter Mirrors, positioned in the backstage and press room areas, giving the talent the opportunity to interact and provide a “behind-the-scenes” perspective.  In a first-ever initiative, tweets by both fans and talent were featured live on-air via remote control.  In addition, Telemundo launched its first Twitter Amplify campaign reaching U.S. Hispanic social fans through highly targeted branded content.  Capping off the night was the “Favorito De La Noche” Award, which was awarded to the celebrity who received the most tweets in support from the viewers.

The Complete List of Winners of Premios Tu Mundo 2014

1. Novela del Año (Novela of the Year)

Santa Diabla

2. Protagonista Favorito (Favorite Lead Actor – Male)    

Rafael Amaya

3. Protagonista Favorita  (Favorite Lead Actress – Female)

Gaby Espino

4. El Malo Más Bueno (Best Villain – Male) 

Carlos Ponce

5. Mejor Momento de la Mala Suerte  (Best Bad Luck Moment)

Santa Diabla

6. La Mala Más Buena (Best Villain – Female)    

Ximena Duque

7. Mejor Actriz de Reparto (Best Supporting Actress) 

Daniela Navarro

8. Mejor Actor de Reparto (Best Supporting Actor)     

Gabriel Coronel

9. La Pareja Perfecta (The Perfect Couple)

Gaby Espino y Carlos Ponce

10. Primera Actriz (Legendary Actress)  

Gilda Haddock

11. Primer Actor (Legendary Actor)   

Manuel Landeta

12. Artista Juvenil Favorito (Favorite Young Talent) 

Kimberly Dos Ramos

13. Mejor Momento de Reality (Best Reality Moment) 

Caso Cerrado

14. Banda Favorita (Favorite Banda)   

Kevin Ortiz

15. Artista Norteño Favorito (Favorite Norteño Artist)        

Gerardo Ortiz

16. Dúo o Grupo Favorito (Favorite Duo or Group)

Il Volo

17. Artista Pop Favorito (Favorite Pop Artist)  

Enrique Iglesias

18. Artista Tropical Favorito (Favorite Tropical Artist)  

Prince Royce

19. Artista Urbano Favorito (Favorite Urban Artist) 

Daddy Yankee

20. Canción Comienza-Fiestas (Party-Starting Song)

Bailando (Enrique Iglesias)

21. Canción Más Popular del Año (Song of the Year)

Darte Un Beso (Prince Royce)

22. Soy Sexy and I know it (I’m sexy and I know it) 

Ximena Duque

23. ¡Qué Papacito! (What a Hunk!) 

Gabriel Coronel

24. #FanClub del Año (#FanClub of the Year)  

#Espinelas (Gaby Espino)

25. Sensación Social (Social Sensation)  

Luis Coronel

26. Momento Deportivo Favorito (Favorite Sports Moment) 

Rumbo al Mundial: Costa Rica vs México

Voting for Premios Tu Mundo was powered by Telescope Inc., the market leader in audience participation and consumer engagement for live television.  Managing over 2 billion social interactions every year, Telescope specializes in driving real-time audience interactivity and social solutions across digital devices and multiple platforms.  Their technology has been used for over a decade by the world’s largest broadcast franchises, from “The Voice,” “La Voz Kids,” “American Idol,” and “X-Factor,” to the biggest sporting brands, such as NBA and NASCAR, to successfully execute the most demanding mass-volume live televised interactive campaigns.

For more information, visit www.nbcumv.com, and follow us on Twitter @TLMDMediaPR

Telemundo, a division of NBCUniversal Hispanic Enterprises and Content, is a world-class media company, leading the industry in the production and distribution of high-quality Spanish-language content across its multiplatform portfolio to U.S. Hispanics and audiences around the world. Telemundo’s multiple platforms include the Telemundo Network, a Spanish-language television network featuring original productions, theatrical motion pictures, news and first-class sports events, reaching U.S. Hispanic viewers in 210 markets through its 16 owned stations, broadcast and MVPD affiliates; Telemundo Digital Media, which distributes Telemundo’s original content across digital and emerging platforms including mobile devices and www.telemundo.com; an owned and operated full power station in Puerto Rico that reaches 99% of all TV households in that DMA; and Telemundo Internacional, the international distribution arm which has positioned Telemundo as the second largest provider of Spanish-language content worldwide by syndicating content to more than 100 countries in over 35 languages.

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