PRINCE ROYCE PREMIERES VIDEO FOR “BACK IT UP”
FEATURING JENNIFER LOPEZ AND PITBULL
NOW ON VEVO!
(New York – June 9, 2015) Prince Royce today premieres his video for “Back It Up” featuring Jennifer Lopez and Pitbull today on Vevo. Click here to watch it now!
The video was directed by Colin Tilley and filmed in Miami.
“Back it Up” is the current single from Prince Royce’s forthcoming first-ever English language album set for release later this summer on RCA. Prince Royce performed “Back it Up” with Jennifer Lopez and Pitbull on the American Idol finale last month and it topped the ITunes Latino chart, and the single is climbing the pop charts.
In addition to gearing up for his debut English language album release this summer, Prince Royce kicks off his U.S. tour with with Ariana Grande on July 16th through mid- October. Click here for tour dates.
In the past five years, Prince Royce has scored ten consecutive number one hits, and 20 Latin Billboard Awards, 16 Premio Lo Nuestro Awards,18 Premios Juventud Awards, and 7 Latin Grammy nominations.
Royce has a massive fan base with over 1 billion streams online and over 31 million Facebook followers. He has sold out the most prestigious venues in Latin America, as well as concerts throughout the US including Radio City Music Hall, The Nokia Theater and the Theater at Madison Square Garden.
Link to watch “Back it Up” video: http://smarturl.it/BIUvideo
Buy/Stream “Back It Up” featuring Jennifer Lopez and Pitbull:
Google Play: http://smarturl.it/gBIUvideo
Press photos and more available at www.rcarecordspress.com