April 6, 2015
Final L+3 Ratings for Monday, March 30, 2015
Premiere of Disney XD’s “Star vs. The Forces of Evil” Is the Network’s
#1 Animated Series Ever with 1.2 Million Total Viewers
“Star vs. The Forces of Evil” and “Star Wars Rebels” Are Disney XD’s
Top 2 Animated Series Launches of All Time in Total Viewers
“Star vs. The Forces of Evil” (8:00 – 8:30 p.m.)
The premiere of the original animated series “Star vs. The Forces of Evil” is Disney XD’s #1 animated series debut in the network’s over 15-year history (includes Toon Disney) in Total Viewers (1.2 million) – #2 overall behind only live action original series “Lab Rats” (2/27/12) – its #2 animated series debut ever in Kids 2-11 (582,000/1.5 rating) and Kids 6-11 (435,000/1.8 rating) and #3 animated launch in Boys 6-11 (233,000/1.9 rating), ranking a solid #2 in the half hour in Kids 6-11, behind only Disney Channel.
“Star vs. The Forces of Evil” (1.2 million) joins October’s launch of “Star Wars Rebels” (1.1 million – 10/13/14) as Disney XD’s Top 2 animated series launches on record in Total Viewers.
Across its premiere and encores to date, “Star vs. The Forces of Evil” has reached over 3.9 million unique Total Viewers, including 2.0 million Kids 2-11 and 1.5 million Kids 6-11.
A solid performer across both genders, “Star vs. the Forces of Evil” placed among Disney XD’s Top 5 telecasts year to date in Girls 2-11 (#3 – 291,000/1.5 rating) and Girls 6-11 (#5 – 203,000/1.8 rating).
“Star vs. the Forces of Evil” more than doubled year-ago time period levels (3/31/14) in Total Viewers (+104% – 1.2 million vs. 588,000) and increased by double digits among target demographics, including Kids 2-11 (+53% – 582,000 vs. 381,000) and Kids 6-11 (+32% – 435,000 vs. 330,000).
At 8:30 p.m., another all-new “Star vs. The Forces of Evil” retained virtually 100% of its premiere performance among target Kids 6-11 (93% – 406,000/1.7 rating vs. 435,000/1.8 rating) and Boys 6-11 (94% – 219,000/1.8 rating vs. 233,000/1.9 rating).
“Star vs. The Forces of Evil,” a production of Disney Television Animation, created and executive-produced by 2009 California Institute of the Arts (CalArts) graduate Daron Nefcy, follows fiercely awesome teen princess Star Butterfly. After receiving an all-powerful magic wand for her 14th birthday, Star is sent by her Royal Parents to live with the Diaz family on Earth, bringing along her own unique inter-dimensional style to her new home. Together with the Diaz’s teenage son, Marco, they navigate high school and embark on dimension-hopping adventures across the multiverse while keeping her wand out of the clutches of arch-nemesis Ludo and his monstrous forces of evil.
Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for kids age 6-11, hyper-targeting boys and transporting them into worlds full of humor, unexpected fun and inspiring action-filled adventures. Disney XD-branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser-supported network that reaches over 80-million households via its basic cable and satellite affiliates. In total, there are 31 Disney XD channels available in 25 languages around the world.
Source: NTI, U.S. ratings, 3/30/15, Live + 3. Series premieres ranked among all Disney XD/Toon Disney premieres (10/2/00-3/30/15). 2015 YTD: 12/29/14-3/30/15, Live + 3.