April 6, 2015
Final L+3 Ratings for Monday, March 30, 2015
Premiere of Disney XD’s “Star vs. The Forces of Evil” Is the Network’s
#1 Animated Series Ever with 1.2 Million Total Viewers
“Star vs. The Forces of Evil” and “Star Wars Rebels” Are Disney XD’s
Top 2 Animated Series Launches of All Time in Total Viewers
“Star vs. The Forces of Evil” (8:00 – 8:30 p.m.)
The premiere of the original animated series “Star vs. The Forces of Evil” is Disney XD’s #1 animated series debut in the network’s over 15-year history (includes Toon Disney) in Total Viewers (1.2 million) – #2 overall behind only live action original series “Lab Rats” (2/27/12) – its #2 animated series debut ever in Kids 2-11 (582,000/1.5 rating) and Kids 6-11 (435,000/1.8 rating) and #3 animated launch in Boys 6-11 (233,000/1.9 rating), ranking a solid #2 in the half hour in Kids 6-11, behind only Disney Channel.
“Star vs. The Forces of Evil” (1.2 million) joins October’s launch of “Star Wars Rebels” (1.1 million – 10/13/14) as Disney XD’s Top 2 animated series launches on record in Total Viewers.
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Across its premiere and encores to date, “Star vs. The Forces of Evil” has reached over 3.9 million unique Total Viewers, including 2.0 million Kids 2-11 and 1.5 million Kids 6-11.
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A solid performer across both genders, “Star vs. the Forces of Evil” placed among Disney XD’s Top 5 telecasts year to date in Girls 2-11 (#3 – 291,000/1.5 rating) and Girls 6-11 (#5 – 203,000/1.8 rating).
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“Star vs. the Forces of Evil” more than doubled year-ago time period levels (3/31/14) in Total Viewers (+104% – 1.2 million vs. 588,000) and increased by double digits among target demographics, including Kids 2-11 (+53% – 582,000 vs. 381,000) and Kids 6-11 (+32% – 435,000 vs. 330,000).
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At 8:30 p.m., another all-new “Star vs. The Forces of Evil” retained virtually 100% of its premiere performance among target Kids 6-11 (93% – 406,000/1.7 rating vs. 435,000/1.8 rating) and Boys 6-11 (94% – 219,000/1.8 rating vs. 233,000/1.9 rating).
“Star vs. The Forces of Evil,” a production of Disney Television Animation, created and executive-produced by 2009 California Institute of the Arts (CalArts) graduate Daron Nefcy, follows fiercely awesome teen princess Star Butterfly. After receiving an all-powerful magic wand for her 14th birthday, Star is sent by her Royal Parents to live with the Diaz family on Earth, bringing along her own unique inter-dimensional style to her new home. Together with the Diaz’s teenage son, Marco, they navigate high school and embark on dimension-hopping adventures across the multiverse while keeping her wand out of the clutches of arch-nemesis Ludo and his monstrous forces of evil.
Disney XD is a basic cable channel and multi-platform brand showcasing a compelling mix of live-action and animated programming for kids age 6-11, hyper-targeting boys and transporting them into worlds full of humor, unexpected fun and inspiring action-filled adventures. Disney XD-branded content spans television, online, mobile and VOD platforms. The programming includes series, movies and short-form, as well as sports-themed programming developed with ESPN. In the U.S., Disney XD is seen on a 24-hour, advertiser-supported network that reaches over 80-million households via its basic cable and satellite affiliates. In total, there are 31 Disney XD channels available in 25 languages around the world.
Source: NTI, U.S. ratings, 3/30/15, Live + 3. Series premieres ranked among all Disney XD/Toon Disney premieres (10/2/00-3/30/15). 2015 YTD: 12/29/14-3/30/15, Live + 3.
