PEPSI CELEBRATING NEW TAMPA BAY LIGHTNING AND AMALIE ARENA PARTNERSHIP WITH FREE POST-GAME CONCERT FOR FANS ON OCTOBER 19
Performance by country music duo LOCASH, appearance by special guests and more
WHAT: Last week, PepsiCo Beverages North America announced that it joined the Tampa Bay Lightning and AMALIE Arena as a championship partner. The partnership further amplifies Pepsi’s long-standing relationship with the NHL and nearly half of the NHL’s teams, having recently signed a 5-year partnership extension with the League. In celebration of the newly-announced partnership and to celebrate Tampa Bay Lightning fans, Pepsi & the Tampa Bay Lightning will throw an epic post-game concert featuring a series of interactive games, ice-cold Pepsi Zero Sugar and special guests. Country music duo LOCASH will be there to celebrate with a mainstage performance singing hits like One Big Country Song” off their latest album “Brothers,” and chart-toppers, “I Love This Life” and “I Know Somebody.”
The new seven-year agreement makes PepsiCo Beverages North America the exclusive carbonated soft drink, water, energy drink, muscle milk, juice and tea of AMALIE Arena and includes sponsorship of one of the Tampa Bay Lightning’s community street hockey rinks as well as prominent signage above AMALIE Arena’s west patio, the primary entrance to the arena.
WHO: Country music duo LOCASH, special guests and more!
WHEN: Saturday, Oct 19, 2019: Following Tampa Bay Lightning vs. Colorado Avalanche
(Game begins at 7:00p.m. ET, Post-game celebration begins 20 minutes after game concludes)
WHERE: Ford Thunder Alley at AMALIE Arena (401 Channelside Dr, Tampa, FL 33602)
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.
About Tampa Bay Sports and Entertainment, LLC:
Tampa Bay Sports and Entertainment, LLC (TBSE) is an entity established by Jeff Vinik in March 2010 to manage the National Hockey’s League’s Tampa Bay Lightning and the leasehold rights to AMALIE Arena, the 19,092-seat downtown Tampa home in which the team plays its games. The venue opened in 1996 and became AMALIE Arena in September 2014 when the family-owned, Tampa Bay-based AMALIE Oil Company elected to partner with Vinik and the Lightning. Since his purchase in 2010, Vinik has led a complete brand and business transformation of the Lightning and the arena, featuring a mostly private $85+ million-dollar renovation of the publicly owned facility. Vinik is also focused on elevating the Tampa Bay community, partnering with Cascade Investment, LLC on Water Street Tampa, a nearly 60-acre development in downtown Tampa.
~BE THE THUNDER~
ReliaQuest Ticket Office – 813.301.2500 – Hours: Mon-Fri 9am-5pm, Sat 9am-2pm
2019-20 Tampa Bay Lightning Tickets – Schedule your Amalie Arena tour today!
Check out these great events coming to Amalie Arena:
UFC Fight Night – October 12
for King and Country – October 13
Post Malone – October 24
The Chainsmokers – October 25
Cirque du Soleil presents Axel – October 31 – November 3
Tickets are on sale now at Ticketmaster.com