Uncommon Sense: Getting Ready for Taiwan’s ‘Generation Z’ The difference between Baby Boomers and Generation Z is an important topic in Taiwan. Of a total Taiwanese population of 23 million, Boomers represent 5 million, and Generation Z represents 3 million. The Boomers are passing out of their high-spending years, while Generation Z head toward theirs—important insight for those who want to get ahead of the curve.Click here to read more
Nancy Jaffe, Southeast Asia Cross-Platform Leader, Nielsen
Byron Munson, Asia Pacific Regional Director, Videology
Join Nielsen to discover the latest trends in media consumption in Southeast Asia, from video on demand (VOD) to social TV, and how to leverage these trends to ensure you deliver the right message on the right screen at the right time.