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August 27, 2014

Quick Take for Tuesday, August 26, 2014

(Fast Affiliate Live +Same Day Ratings)

 Night 2 “Bachelor in Paradise” 2-Night Event Holds Steady from Night 1

In Total Viewers and Adults 18-49

 “Bachelor in Paradise” Ranks No. 1 in its 2-Hour Time-Slot in Key Women  

 “Bachelor in Paradise” (8:00-10:00 p.m. – 4.8 million and 1.3/5 in AD18-49):

Night 2 of ABC’sBachelor in Paradise” 2-night event held steady from the previous night in both Total Viewers and Adults 18-49, while growing in Adults 18-34 (+10% – 1.1/5 vs. 1.0/4) and Women 18-34 (+6% – 1.7/6 vs. 1.6/5).In addition, “Bachelor in Paradise” ranked No. 1 in its 2-hour time slot in Women 18-34 (1.7/6) and Women 18-49 (1.9/6-tie).

A note about increasing DVR penetration and year-to-year rating comparisons: Year-to-year rating comparisons based on the Live + Same Day data stream are distorted by the level of DVR penetration in the Nielsen sample, which has jumped up to 49% currently, from 48% at the same point in 2013. More viewers are watching shows on their own timetables, which may not be reflected in the overnight next day numbers. The only truly valid year-to-year comparison would be one based on the Live + 7 Day metric, once those stats are released by Nielsen.

Source: The Nielsen Company, Fast Affiliate Live + Same Day Ratings, 8/26/14.

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