the Miami Design District
A new concept boutique
The design of the new boutiques is driven by the Lladró family’s creative vision, which has always been central to the brand’s constant evolution. Its unique distinctive appearance, based primarily on the color white and curved lines, was conceived in conjunction with the Spanish designer Jaime Hayon, who has been collaborating with the brand for almost a decade now.
“The interior design is inspired by the idea of creating a space where you feel at ease, where your eyes can wander and settle on the details and, in short, a place to let yourself be captivated. Using an organic contemporary language, the store design seeks to offer the perfect frame for the whole breadth of the brand’s sculpture, regardless of kind, shape or color, while lending maximum visibility to the individual features of each piece. Here the different kinds and coloring do not compete with each other. Instead each one stands out within the space allotted to it. The simplicity of the display elements creates a platform where diversity does not produce confusion but offers each piece space to breath”, explains Rosa Lladró, the company’s president.
The art porcelain company, that recently also presented a new boutique in Berverly Hills, closed 2014 with eight new openings around the world; Osaka, Hong Kong, St. Martin, Guatemala, Panama, Instanbul , Teheran and St. Thomas. The new points of sale are all part of the latest generation of Lladró stores located in the world’s top destinations, including New York, London, Moscow, Tokyo, Shanghai, Singapore, Madrid or Cancun, among others.
These new boutiques are part of the brand’s expansion policy in place since 2012 when it opened a boutique at 500 Madison Avenue in New York —one of its international flagships— and, one year later, when it entered the Middle East market with an opening in Dubai.
Lladró spaces newly opened worldwide are added to its distribution network, which has nearly 1,000 points of sales across five continents. A network that counts on the value of those many distributors that have supported the brand since the beginning.
Lladró’s international reach
Thanks to the brand’s international expansion, which started in the 1960s, Lladró is now present on the five continents.
After seducing then US public, the brand continued its expansion in Europe, mainly in countries with a strong tradition in porcelain, like the UK and Germany. The special popularity of Lladró creations within Anglo-Saxon culture eased its entry into countries like Australia and New Zealand, while the conquest of the Japanese market started in the 1980s.
In 1986, the opening of the first Lladró boutique in New York City consolidated the presence of Lladró in this market and marked a milestone in the brand’s continuing expansion. And the process of internationalization steadily continued in emerging markets like Russia, Eastern Europe, India and continental China.
Despite its international status and appeal, Lladró has never lost its essence. All its pieces are handmade in the brand’s workshops, following an entirely artisanal process that ensures each piece is unique. Lladró is a global company, but also a creative workshop: the biggest little atelier in the world.