Katy Perry Releases ‘Swish Swish’ Lyric Video Featuring Brazilian Popstar & Notorious Internet Meme Gretchen
(Photo credit: Natalia Abreu, Fit Dance)
Earlier today, global superstar Katy Perry released the lyric video for her latest single ‘Swish Swish’ featuring Nicki Minaj. The video – which comes three weeks after Perry’s album Witness topped the US Billboard Charts and went #1 at iTunes in 46 countries – features famous Brazilian popstar Gretchen and was shot in Salvador, Brazil in collaboration with dance group Fit Dance.
The lyric video was directed by Dario Vetere and David Campbell, produced by Amina Alakija with choreography by Fabio Duarte and CK Calasans.
Gretchen shot to fame in Brazil in the early eighties with a string of hits including “Freak Le Boom Boom”, “Melô do Piripipi” and “Conga Conga Conga” that became hugely popular in both the mainstream and dance scene, eventually going on to sell 15M+ albums worldwide. Notoriously known for her provocative lyrics and outspoken behavior, Gretchen is Latin America’s ‘queen of internet memes.’