Jan. 28, 2016
Jimmy Jellinek Joins TBS & TNT as Vice President of Content Marketing and Digital Innovation
New Exec Plays Key Role in Networks’ Always-On, Content-Centric Marketing Strategy
Jimmy Jellinek has joined Turner as vice president of content marketing and digital innovation for TBS & TNT, the latest move in the networks’ strategy to focus their marketing efforts on content and engagement across platforms. TBS and TNT laid the groundwork for the strategy this past November, when Jeff Gregor was elevated to chief catalyst officer for TBS & TNT, and Michael Engleman was named to the new position of executive vice president of entertainment marketing and brand innovation for the networks. The expansion of the marketing leadership team is part of an overall evolution for the two powerful cable brands under Kevin Reilly, president of TBS and TNT, chief creative officer, Turner Entertainment.
Based in Los Angeles and reporting to Engleman, Jellinek is responsible for leading the development of all content marketing for TBS & TNT, as well as overseeing multi-platform content publishing and social media amplification. In keeping with the marketing team’s “always-on” approach, Jellinek supervises the creation, production and ongoing development of branded content and social and digital content related to the networks’ current series lineups and overall brand position. He also leads the development of new marketing products and techniques, using cutting edge data analytics and social insight while working with the best content creators in the field. In addition he is tasked with optimizing and innovating the way marketing, on-air creative, ad sales, production and series stars can come together throughout the production timeline to create opportunities for new content marketing.
“Jimmy comes to TBS & TNT with a wide range of experience in traditional marketing, as well as digital and social media, not to mention a wildly creative sense of innovation and storytelling,” said Engleman. “He’ll play a critical role in how TNT and TBS build relationships with fans, moving both networks toward a more content-centric marketing model and growing our audience affinity across platforms. We’re thrilled to welcome him.”
Jellinek joins Turner after serving as the president of entertainment and chief content officer for Playboy Enterprises and the editorial director of Playboy and Playboy.com. In this role, Jellinek oversaw content development for the company’s media properties, including print, online, mobile, TV, film and radio. During his tenure, which began in 2008, he led the print publication to an unprecedented 63 editorial awards. Before that, Jellinek served as Heavy.com‘s vice president of entertainment and programming. He also held editor-in-chief positions at Maxim, Stuff and Complex, in addition to launching FHM in the United States.
Jellinek started his career at Rolling Stone, with editorial stints at Details and as a freelance writer for The New York Times Magazine, GQ, Spin, The New York Post and the UK’s legendary counter-culture magazine, The Face. He earned bachelor’s degree in Russian history from Colorado College.
About TBS & TNT
TBS is basic cable’s #1 entertainment network with young adults. Available across multiple platforms in 95 million homes, TBS features bold, original scripted comedies, including American Dad! and the upcoming Angie Tribeca, The Detour, Wrecked, Search Party and People of Earth. The network also presents exciting competition series, such as the upcoming Separation Anxiety and America’s Greatest Makers. In late night, TBS is home to CONAN, starring Conan O’Brien, and the upcoming Full Frontal with Samantha Bee. In addition, the TBS lineup includes popular comedy hi ts like Family Guy, The Big Bang Theory and 2 Broke Girls; blockbuster movies; and live coverage of Major League Baseball’s regular and post-season play, the NCAA Division I Men’s Basketball Championship and the brand new eSports gaming league.
TNT is one of cable’s top-rated networks. Seen across multiple platforms in 94 million households, TNT is home to such original drama series as The Last Ship, The Librarians, Major Crimes, Murder in the First, Rizzoli & Isles and the upcoming Animal Kingdom, Good Behavior and The Alienist, along with a new horror block featuring Tales from the Crypt. TNT also features the unscripted investigation series Cold Justice and Cold Justice: Sex Crimes. In addition, TNT is the cable home to popular dramas like Castle, Bones, Supernatural and Grimm; primetime specials, such as the Screen Actors Guild Awards®, the Live Nation Music Awards and the iHeartRadio Music Awards; and championship sports coverage, including the NBA and the NCAA Division I Men’s Basketball Championship.
TBS and TNT are part of Turner, a Time Warner company that creates and programs branded news, entertainment, animation and young adult media environments on television and other platforms for consumers around the world.