April 21, 2014
Jordan Helton (New York)
T: 212 551 3165 E: [email protected]
Marina Adese (New York)
T: 212 551 2992 E: [email protected]
Mother’s Day Gifts That Can Save Lives
Symbolic “Rescue Gifts” from the International Rescue Committee
New York – On Thursday, April 24, just in time for Mother’s Day, the International Rescue Committee will launch its collection of charitable “Rescue Gifts,” symbolic gifts that can have real impact on the lives of refugee mothers and their families living in the midst of conflict or natural disaster in places like Syria, the Central African Republic and the Philippines.
Gift options like a safe delivery ($24) can ensure critical supplies and assistance to help make childbirth safer — and happier — for both mother and baby, and maternal health care ($52) can provide a mother-to-be in places like Kenya with the advice, medical assistance and other support she needs to keep herself and her baby healthy. In a country like Afghanistan, $56 can send a young girl to school for a year and give her the chance of a better life.
The IRC’s “Rescue Gifts” are perfect for the socially conscious or eco-friendly mom in your life, and even for the last-minute shopper who wants to send an eCard on Mother’s Day itself. Celebrity watchers who want to give back can shop the favorite gift collections of the IRC Voices, including Morena Baccarin, Rashida Jones, John Legend, Jencarlos Canela and Sarah Wayne Callies. Morena, a new mom herself, has chosen gifts that are all focused on supporting mothers and empowering women and girls in some of the world’s worst conflict zones.
Ingrid & Isabel, a maternity apparel company, will match all “Rescue Gift” purchases to the IRC up to $30,000 as part of the IRC’s Mother’s Day campaign. There are more than three dozen gift options at varying prices. The recipient of each “Rescue Gift” will receive a personalized printed card or an eCard describing the gift and how it will impact the lives of some of the world’s most vulnerable people. Gift buyers can see the catalogue at www.rescue.org/gifts.
Note to Editors: The IRC’s Rescue Gift catalogue for Mother’s Day goes live on Thursday, April 24. If you need any additional information, materials, photos, etc, please be in touch with Jordan Helton, 212 551 3165, [email protected].
About the International Rescue Committee: A global leader in humanitarian assistance, the International Rescue Committee works in 40 countries offering help and hope to refugees and others impacted by violent conflict and disaster. During crises, IRC teams provide health care, shelter, clean water, sanitation, learning programs for children and special aid for women. As emergencies subside, the IRC stays to revive livelihoods and help shattered communities recover and rebuild. Every year, the IRC also helps resettle thousands of refugees admitted into the United States, in 22 cities across the country. A tireless advocate for the most vulnerable, the IRC is committed to restoring hope, dignity and opportunity. For more information, visit www.rescue.org, and follow the IRC on twitter, @theIRC / @IRCpress.
Jordan Helton | Communications Manager
International Rescue Committee
Follow the IRC’s Media Team on Twitter @IRCPress