Interest in global superstar Katy Perry skyrocketed across numerous platforms during and after her headline performance at the Super Bowl XLIX halftime show. Seen on NBC by 118.5 million viewers, it was the most-watched Super Bowl halftime show featuring entertainment ever (dating back to 1991). It earned a 48.2/72 household rating, making it the highest-rated halftime show featuring entertainment in history.
Super Bowl XLIX was the most-watched television program in U.S. history and the highest-rated Super Bowl in 30 seasons. It was also the most-Tweeted Super Bowl ever – and Katygenerated more than three million Tweets during halftime. She was getting nearly 300,000 Tweets Per Minute (TPM) as her performance drew to a close with “Firework.” Katy continues to be the most followed person in the world on Twitter, with more than 64 million followers. “Katy Perry” was No. 1 on Google Trends on game day.
“Firework” was theTop Shazamed moment of the game overall (including the halftime show).Rolling Stone noted, “It was a natural choice for her closing number, and a fitting way to end a performance in which she inspired with both her theatricality and her endurance.”
Her career-spanning performance propelled PRISM, Teenage Dream and One of the Boysinto the Top 15 of the iTunes Album Chart. Released in October 2013, PRISM (Capitol Records) debuted at No. 1 on the Billboard 200, hit No. 1 on iTunes in more than 100 countries and has been certified quadruple Platinum. It is nominated for a GRAMMY® for Best Pop Vocal Album while the 8x multi-Platinum single “Dark Horse” (feat. Juicy J) is up for Best Pop Duo/Group Performance.
Katy Perry’s PRISMATIC WORLD TOUR is a hugely successful global spectacle, visiting 17 sold out arenas in the UK, 66 sold out arenas in North America and 25 sold out arenas in Australia/New Zealand in 2014. The next leg of the tour kicks off on February 16 and will take Katy throughout Europe, Asia and South America, where she will headline Rock In Rio in Brazil on September 25. Premium entertainment network EPIX will present the world television premiere of “KATY PERRY: THE PRISMATIC WORLD TOUR” on Saturday, March 28, at 8PM. The recently filmed, high-energy, two-hour concert special will air during the EPIX Free Preview Weekend (March 26-29) and features Katy performing her biggest hits from “I Kissed a Girl” to “Dark Horse.”