Brooklyn based Anti-Pop artist Mima Good just shared her bouncy new single Cool with Indie Witches. The singer, songwriter, producer, and multi-instrumentalist has been working on an exploratory, genre-bending collection of songs for the past year in her home studio. From a closet vocal booth covered in red velvet, Mima playfully serenades her microphone with youthful woes from a troubled world.
Cool is about the pressure to brand yourself. The explosive production begins with a simple guitar loop and builds into a groove composed of kitchen percussion and bright synths as Mima sings I’m cool for you. “I’ve always had trouble fitting into one genre, one crowd, one look. When I wrote Cool, I was sarcastically attempting to simplify myself into a neat little indie bubble.” Recounts Mima. “It started out as a joke, but as I layered on new instruments, I peeled back the onion to more sincere feelings about accessibility to community and image. When I wrote the second verse and the line: ‘their sneakers look just like yours, but from a different place’, I was thinking about how much capitalism controls coolness. At the time, everyone was wearing the same white sneakers. Some were hundreds of dollars and some were $40 rip offs, but everyone was attempting to belong to the same clean box.”
“super personal and directly cutting”- FADER
“Edges the line between artsy pop and brooding soul” – Glide Magazine
“It’s the playful banter between hi-concept undertones and sexuality that make Mima Good a stand out.” – Audiofemme