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In celebration of Imagine Dragons new album, Smoke + Mirrors, airline connects band

with loyal fans


DALLAS—Jan. 26, 2015—Southwest Airlines® (NYSE: LUV) and the Grammy award-winning rock band, Imagine Dragons, are partnering on what could shape up to be the most unique tour of the year.  In celebration of the band’s new album, Smoke + Mirrors, available Feb. 17, 2015, via KIDinaKORNER/Interscope, Southwest will launch a sweepstakes, beginning Feb. 3, giving fans a chance to join the band on tour and experience the band perform at 35,000 feet in the sky for a Live at 35 inflight concert.

Destination Dragons presented by Southwest Airlines will take the band coast-to-coast, performing intimate concerts for fans in four cities that hold a special place in the band’s history.  The Imagine Dragons Concerts will give fans a first listen to the new music with shows in Los Angeles on Feb. 20; Salt Lake City on Feb. 21; Las Vegas on Feb. 23; and Atlanta on Feb. 25.

The Southwest Airlines nationwide sweepstakes will give one winner and three friends a four-day, three-night Imagine Dragons experience, including travel to Las Vegas to attend the Imagine Dragons concert; prime seating on Southwest’s Ultimate Destination Dragons Flight from Las Vegas to Atlanta, experiencing Imagine Dragons perform a Live at 35 concert in the sky; VIP seating at the Atlanta Imagine Dragons concert; and a meet-and-greet with the band!  Fans from across the country can enter the sweepstakes at between Feb. 3 and Feb. 16.*

“At Southwest, we’re in the business of connecting People.  It’s not just about getting them to their destination, but connecting them to what is important in their lives,” said Anne Murray, Southwest Airlines Senior Director of Marketing Communications.  “We know that music is important to our Customers and our partnership with Imagine Dragons uniquely extends our brand to Customers in a way that fuels that passion. Hopefully, when fans want to jet-set across the country to a concert, they’ll think of Southwest.”

“We can think of no better way to unveil our new album than to travel together with our fans at 35,000 feet, and to play in the same clubs where we started this journey,” said Imagine Dragons.

And beginning Feb. 17, Customers traveling on Southwest Airlines WiFi-enabled flights can enjoy the new Imagine Dragons album, Smoke + Mirrors, in its entirety on the Southwest Entertainment Portal, provided by Beats Music.

Smoke + Mirrors is the follow up to the Imagine Dragons’ multi-platinum 2012 full-length debut, Night Visions.  Formed in 2009, and featuring lead vocalist Dan Reynolds, guitarist Wayne Sermon, bassist Ben McKee, and drummer Daniel Platzman, Imagine Dragons made its major-label debut with the release of Continued Silence, a 2012 EP featuring the 2x platinum breakthrough single Its Time. Night Visions arrived later that year and Imagine Dragons found themselves on a skyward trajectory that saw the album debut at No. 2 on the Billboard Top 200 Albums chart, selling nearly four million copies worldwide, and becoming the No. 1 album on Spotify worldwide for 2013.  Night Visions second single, the 9x-platinum Radioactive, hit No. 1 on the Billboard Rock chart and earned the band a 2014 Grammy for “Best Rock Performance.” Radioactive is the best-selling rock song in U.S. digital history.  The third single, Demons, hit No. 1 at Alternative and Top 40 radio, and has sold 3.9 million copies in the U.S. The band has sold more than 24 million tracks worldwide.

On Smoke + Mirrors, Imagine Dragons use the frenetic energy of life on the road to infuse their music with both raw tension and intense vulnerability.  As on their double-platinum full-length debut Night Visions, the band works with sharply crafted beats and grooves to dream up rhythm-driven rock music that’s artful yet visceral.  The video for the first single, I Bet My Life, which is currently Top 5 at Modern Rock radio can be seen HERE.  The band recently released a live performance video for their song, Gold.  Watch it HERE.

Follow the #DestinationDragons Tour with @ImagineDragons and @SouthwestAir to stay plugged in to band news and behind-the-scenes coverage.  Visit the Southwest Airlines newsroom for assets regarding the Destination Dragons partnership.




NO PURCHASE OR OBLIGATION NECESSARY TO ENTER OR WIN. PURCHASES DO NOT INCREASE ODDS OF WINNING.  Open to legal residents of the 48 contiguous United States, excluding Rhode Island, age 18 or older at time of entry.  Void in Puerto Rico, Hawaii, Alaska, Rhode Island, and where prohibited. Sweepstakes begins on February 3, 2015 and ends on February 16, 2015.  Total approximate prize value $3,600. For Official Rules and to enter go to Must be legal U.S. resident and 18 years or older. Sponsor is Southwest Airlines Co., 2702 Love Field Dr., Dallas, TX 75235.



In its 44th year of service, Dallas-based Southwest Airlines (NYSE: LUV) continues to differentiate itself from other air carriers with exemplary Customer Service delivered by more than 46,000 Employees to more than 100 million Customers annually.  Southwest operates more than 3,400 flights a day, serving 93 destinations across the United States and five additional countries.  Subject to government approvals, Southwest service to San Jose, Costa Rica, begins in March 2015; service to Puerto Vallarta, Mexico, begins in June 2015; and service to Belize City, Belize begins in October 2015.

Based on the U.S. Department of Transportation’s most recent data, Southwest Airlines is the nation’s largest carrier in terms of originating domestic passengers boarded. The Company operates the largest fleet of Boeing aircraft in the world, the majority of which are equipped with satellite-based WiFi providing gate-to-gate connectivity while over the United States.  That connectivity enables Customers to use their personal devices to access streaming music provided by Beats Music or to view video on-demand movies and television shows, as well as nearly 20 channels of free, live TV compliments of our valued Partners.  Southwest is the only major U.S. airline to offer Bags Fly Free® (first and second checked pieces of luggage, size and weight limits apply), and there are never change fees, although fare differences might apply. In 2014, the airline proudly unveiled a bold new look:  Heart.  The new aircraft livery, airport experience, and logo, showcase the dedication of Southwest Employees to connect Customers with what’s important in their lives.

From its first flights on June 18, 1971, Southwest Airlines launched an era of unprecedented affordability in air travel described by the U.S. Department of Transportation as “The Southwest Effect,” a lowering of fares and increase in passenger traffic wherever the carrier serves. With 42 consecutive years of profitability, Southwest is one of the most honored airlines in the world, known for a triple bottom line approach that contributes to the carrier’s performance and productivity, the importance of its People and the communities they serve, and an overall commitment to efficiency and the planet. The 2013 Southwest Airlines One Report™ can be found at


Book Southwest Airlines’ low fares online at or by phone at 800-I-FLY-SWA.

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