For the first time in history, brick and mortar stores started “Black Friday” sales more than a month early in an attempt to salvage poor sales. Now, with only days until Black Friday and just over a week until Cyber Monday, one person has the pulse on:
- If this strategy will work
- How the remainder of holiday sales will end
- Who the winners and losers will be
- What effects will this cause for 2018
Brett Rose, CEO of United National Consumer Suppliers (UNCS), the leading wholesale distributor of overstock goods for national retailers, can provide insight. Brett has worked with brands including Amazon, Costco Wholesale, Macy’s, Walgreens, Bed Bath & Beyond, and more.
According to a study published by Adobe, holiday e-commerce spending will reach and exceed sales of $100 billion by the end of 2017. With the holiday season quickly approaching, brick and mortar stores began promoting holiday deals in late September and began offering the deals as early as November 1st in an effort to increase sales and compete with e-commerce platforms. Brett’s extensive experience in the retail and e-commerce industries make him a go-to expert in holiday consumer spending predictions.