Herb Alpert profile OC Register & LA Register by David Ferrell June 1.14

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The Page 1 Sunday article on “HERB ALPERT” in the June 1st
OC Register and LA Register, is 4 pages and a fascinating read, written and researched by staff writer David Ferrell.

Interviews for the piece are with Herb Alpert, Lani Hall Alpert, Jerry Moss, Jay Weston and designer Clodagh.

The photographs are from Herb Alpert’s “Freedom Totem” event, attended by Sting and Alpert’s close friends, in Malibu, February 14th and the Herb Alpert Award in the Arts, May 9th, at the Herb Alpert Foundation. The article by David Ferrell is online and in print in the LA Register and OC Register newspapers, June 1, 2014. Take a look!


Music legend Herb Alpert, 79, stands in front of some of his artwork displayed at
The Herb Alpert Foundation in Santa Monica. ED CRISOSTOMO, STAFF PHOTOGRAPHER

On the day that Herb Alpert unveiled his soaring black statue, “Freedom,” on Pacific Coast Highway, he spoke about a time when he was one of the top–selling musicians in the world – a time when, oddly enough, he also felt trapped and troubled.

He ended up on a beach in Ipanema, Brazil, watching seabirds arc in the wind, he told a small crowd gathered on folding chairs near his 17–foot sculpture. The birds’ graceful freedom inspired him.

“I decided I wanted to do what I want to do when I want to do it,” Alpert said.

What flowed from that introspective moment, more than 40 years ago, is a mash–up of music and art, a life of richness and rare generosity, a personal story that’s both a fairy tale and a love song…continue reading

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