JUNE 4, 2014
FR: ALEXANDRA GREENBERG/MSO PR
REVS UP FOR GUMBALL 3000 RALLY ‘MIAMI TO IBIZA’ JUNE 4-11
FOLLOW HIS ADVENTURE OF A LIFETIME VIA LIVE STREAM
ORDER THE NEW SINGLE “INFRA TURBO PIGCART RACER”
THE NEW ALBUM, SET FOR RELEASE ON MAU5TRAP/ASTRALWERKS
DIGITALLY ON JUNE 17
PHYSICALLY AND OTHER STREAMING SERVICES ON JUNE 24
PRE-ORDER AVAILABLE NOW AT
deadmau5–dance music’s globally acclaimed producer and avid racecar enthusiast–is revving up for an adventure of a lifetime. His first-ever double disc album while(1<2) is set for release June 17 (digitally) and June 24 (physically and other streaming services) on mau5trap/Astralwerks Records and just prior to thealbum release, deadmau5 will participate in the Gumball 3000 Rally “Miami To Ibiza” June 4-11.
The ride from Miami to Ibiza spans two continents and five countries in 3,000 miles over seven days. Follow deadmau5 on his Gumball 3000 adventures as well as everything else happening in his world via his online service, live.deadmau5.com, powered by UpFront. For those on the go, the live.deadmau5 app is available now for IOS.
In anticipation of all this, the latest single from while(1<2) “Infra Turbo Pigcart Racer”can be pre-ordered now. Listen to the propulsive new single here:
Fans have the opportunity to ride digital shotgun during the entire route of Gumball 3000 with deadmau5 courtesy of Influxis who have powered his live streaming for concerts, events and studio sessions since 2011. Multiple Realtime Immersion (RTI) 360 Hummingbird cameras positioned throughout the car will allow fans to have unprecedented control, with ability to pan, tilt, and zoom within the video, as if they are controlling a live camera or experiencing the action first hand. RTI’s patented cameras capture Ultra HD video covering 360 degrees of the environment; this video is then streamed in real time to virtually any connected device through the live.deadmau5 app.
He is the first in the rally to be live streamed from inside his custom Purarri alongside his co-pilot Tory Belleciof Discovery Channel’s MythBusters. Throughout his journey he will preview tracks from while(1<2), release limited edition content and be joined by special surprise guests.
Cruise with deadmau5 from the sunshine and parties of Miami on Thursday, June 5, through the state of Florida towards Georgia and into Atlanta on Friday, June 6. Then in New York on Saturday, June 7 all 120 supercars in the rally will be loaded onto cargo planes and flown over the Atlantic to Scotland with deadmau5 and other Gumballers, which include stars from a range of industries, including David Hasselhoff, EVE, Tony Hawk, Meek Mill, Trinidad Jame$, Fast N Loud’s Richard Rawlings, DJ Drama, Tinie Tempah, 13th Witness, Dizzee Rascal, Bun B, JAWS, Stevie Williams and Nigel Sylvester. The home stretch will be just a short drive and ferry ride to the finish line in Ibiza, for an explosive finale celebration weekend.
The Gumball 3000 Foundation–launched in May 2013 in celebration of the rally’s 15th anniversary milestone–benefits underprivileged youth through education, infrastructure and environmental projects. On each night of the rally, Christie’s auction house will host a charity auction to benefit the Gumball 3000 Foundation. Seven unique lots of pop culture memorabilia go under the hammer, including the spectacular Lot 1, an original deadmau5 mau5head. Log on to http://www.gumball3000.com/#/articles/lot-1 to cast your bid.
Pre-order for while(1<2) is available now at: http://smarturl.it/whileiTunes
Joel Zimmerman, more commonly known as deadmau5 (pronounced ‘dead mouse’), is one of the world’s most respected electronic music producers of modern times. Enjoying international chart success with his singles “Professional Griefers,” “Sofi Needs A Ladder,” “Ghosts ‘n’ Stuff” and “I Remember,” he has also released four critically acclaimed albums: > album title goes here < (his previous release which reached #1 on the Billboard Dance/Electronic Chart, #2 on the Billboard Independent Album Chart and #5 on the Billboard Digital Album Chart), 4×4=12, For Lack Of A Better Name and Random Album Title. The multiple JUNO Award-winning and Grammy®-nominated artist performed at the 54th Annual GRAMMY Awards as part of its first ever telecast performance highlighting electronic music. His ability to push the boundaries of his talent grows at an equal rate to his fan base, which counts almost 9 million on his Facebook page. A major touring act, he has headlined Lollapalooza, Outside Lands, Budweiser Made In America, Sonar, Virgin Mobile FreeFest, Coachella, Ultra Music Festival, HARD Day of the Dead, and Creamfields, and sold out Rogers Centre in Toronto and PETCO Park in San Diego, as well as multiple consecutive nights at legendary venues like the Roseland Ballroom in NYC and the Palladium in Los Angeles. Plans for a major world tour in 2015 are in now the works. He appeared on the cover of Rolling Stone (summer double issue, 2012), marking him as the first electronic artist to do so.
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