INTRODUCING AN EXCLUSIVE VIEW INTO THE HALL’S 125 YEAR HISTORY
Launched in Conjunction with Carnegie Hall’s 125th Anniversary Season,
App Utilizes New Image Recognition and Augmented Reality Technology
“Dear Carnegie Hall” App Joins Other New Digital Initiatives
Including Google Cultural Institute Partnership, Special Videos,
Our History: Your Stories Crowdsourcing Stories Campaign, and a Digital Hall of Fame
|Carnegie Hall invites fans across the globe to experience the Hall’s fabled history and share their own stories through a new app that puts a 21st century spin on postcards. The traditional postcard is often a scribbled hello on the back of a dog-eared photo from a friend at a far corner of the globe. It’s a story, a memento of travels and experiences, and for the recipient it’s a treasured reminder of friendship and perhaps inspiration to step out onto the road themselves.
In celebration of the Hall’s 125th anniversary this season, the newly launched “Dear Carnegie Hall” app—free for both android and iOS devices—presents twelve stories from the Carnegie Hall family collected on digital postcards and also invites fans to create and send digital Carnegie Hall postcards of their own.
Employing new augmented reality and image recognition technology in partnership with the company Stand + Stare and artist Ruth Farrar, images on the app come to life when users hover a tablet or smartphone over one of twelve special digital or printed postcards. The postcard triggers an animated video on the user’s device, which combines historic photos, graphics, sound effects, and stories by Carnegie Hall artists, behind-the-scenes personnel, audience members, and others. You can also use the app to send digital postcards to friends, sharing your own experiences of Carnegie Hall.
Specially printed postcards will be distributed to Carnegie Hall concertgoers and the public throughout the season, and visitors to the Hall can also view these animations by holding up their smartphones or tablets to concert Playbills and special posters displayed outside the building. They are also available digitally at carnegiehall.org/dearcarnegiehall.
Download the app to your phone or tablet and try it here with the following postcards:
Other recent digital initiatives launched in celebration of Carnegie Hall’s 125th anniversary include:
“Carnegie Hall’s 125th anniversary is an opportunity to reflect not only on the Hall’s wonderfully rich history, but also the many ways we are positioned today to engage with new and diverse audiences around the globe,” said Carnegie Hall’s Executive and Artistic Director Clive Gillinson. “Digital technology provides us with a multitude of extraordinary possibilities to connect with audiences. We’re excited to embrace continued innovation as we envision Carnegie Hall’s next 125 years.”
About Carnegie Hall
Complementing these performance activities, Carnegie Hall’s Weill Music Institute creates extensive music education and community programs that annually serve close to 500,000 people in the New York City area, nationally, and internationally, playing a central role in Carnegie Hall’s commitment to making great music accessible to as many people as possible. As part of this work, WMI has long been a leader in utilizing technology to share Carnegie Hall programs, educational materials, and professional development resources with teachers, students, and partner organizations around the world. For more information, visit carnegiehall.org.