Breakthrough Innovation in India; The Future of The U.S. Housing Market

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Nielsen Newswire
         MAR 13, 2014
 
 
BREAKING THROUGH WITH INNOVATION IN INDIA

Year after year, thousands of products across brands and organizations hit the retail shelves. Some succeed, whereas most fail. But every once in a while, a product comes along that changes the rules of the game and experiences unprecedented success. This miniscule percentage falls within the realm of what we call “breakthrough innovation.” Which products make up these success stories, and how are they standing out in the competitive world of innovation in the fast-moving consumer goods space?

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         MORE NEWS AND INSIGHTS
SPORTS FANS AMPLIFY THE ACTION ACROSS SCREENS 

Sports fans love to follow their favorite games on TV, and their Twitter conversations speak volumes about how much they share their excitement with others. But we can see more than just how many Tweets they’re sending. We can now follow engagement and compare it with engagement levels for other program types.

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SRI LANKA: 2013 IN REVIEW AND OPPORTUNITIES IN 2014 

2013 was a period of consolidation in Sri Lanka, marked by ripples from a series of corrective measures in 2012 aimed to chill an overheated economy. The indicators are that the worst could be over. And that’s good news for companies and consumers alike.

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THE U.S. HOUSING MARKET’S RECOVERING BUT BY HOW MUCH WILL DEPEND ON WHERE YOU LIVE 

From economics to quality of life, housing can tell us much about the state of Americans today. So having a clear sense of where this market is headed is crucial to understanding consumers. But what does the future hold? 

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WOMEN CONSUMERS, THE ECONOMY AND RISING FOOD PRICES 

Women have long exercised great influence over household purchasing decisions. But how do women feel about the economy, and are their financial concerns affecting their shopping strategies?

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Consumer | Global | Innovation | Online | Media and Entertainment | Mobile 
         WEBINARS AND EVENTS
 
WEBINAR: SUPER CONSUMERS, CHAPTER 2—MASS AND PRECISION MARKETING ACTIVATION

Last year, we introduced you to Super Consumers—heavily engaged, heavy users who drive 50 percent or more of category profits—as the main source for insight, strategy development and alignment for an organization. At that time, we asked you what more you wanted to know about Super Consumers, and 54 percent of you said, “I can’t find them.” Another 59 percent of you asked for more case studies and analysis.

We heard you. Register for our webinar to learn about two very different, but equally powerful, case studies about Super Consumers.

Date: March 18, 2014

Time: 12pm ET; 11am CT

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