BREAKING THROUGH WITH INNOVATION IN INDIA Year after year, thousands of products across brands and organizations hit the retail shelves. Some succeed, whereas most fail. But every once in a while, a product comes along that changes the rules of the game and experiences unprecedented success. This miniscule percentage falls within the realm of what we call “breakthrough innovation.” Which products make up these success stories, and how are they standing out in the competitive world of innovation in the fast-moving consumer goods space? Read Full Article
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SPORTS FANS AMPLIFY THE ACTION ACROSS SCREENS Sports fans love to follow their favorite games on TV, and their Twitter conversations speak volumes about how much they share their excitement with others. But we can see more than just how many Tweets they’re sending. We can now follow engagement and compare it with engagement levels for other program types.
SRI LANKA: 2013 IN REVIEW AND OPPORTUNITIES IN 2014 2013 was a period of consolidation in Sri Lanka, marked by ripples from a series of corrective measures in 2012 aimed to chill an overheated economy. The indicators are that the worst could be over. And that’s good news for companies and consumers alike.
Last year, we introduced you to Super Consumers—heavily engaged, heavy users who drive 50 percent or more of category profits—as the main source for insight, strategy development and alignment for an organization. At that time, we asked you what more you wanted to know about Super Consumers, and 54 percent of you said, “I can’t find them.” Another 59 percent of you asked for more case studies and analysis.
We heard you. Register for our webinar to learn about two very different, but equally powerful, case studies about Super Consumers.