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Miami, June 6, 2018 – The future of the Internet is about new and precise domain names that give customers a taste of your brand before they visit your website. Establish yourself as an industry leader and an early adopter, enhance your online marketing, and differentiate your brand from the competition with a .fashion domain, the most fashion-forward domain available today.

Only recently have new top-level-domains (TLD’s) been introduced to the market that match exactly what your business is, providing immediate recognition and branding for your company. And since most .coms have been in the market for many years, it can be frustrating when is already taken.

According to fashion expert and MMX Global Brand Ambassador Beth Sobol, “.fashion top-level domains will benefit users in the fashion industry, especially those that cater to e-commerce, fashion manufacturing, styling and self-employed fashion designers, effectively and efficiently providing them with an identifiable medium in which they can share their craft.”

Indeed, .fashion domains are being enthusiastically adopted by fashion houses, manufacturers, online boutiques, fashion blogs and news websites, style guides, and all applications of the word “fashion.”

Talented people and companies using .fashion domains to build their portfolio and tell their story include fashion blogs & publishers,,; aspiring designers including,, and fashion entrepreneurs,, Major brands have also started to adopt them but in the first instance they will typically use the address to point back to their existing .com site (,,; or for a for a particular part of their main site such as which leads directly to Amazon’s Fashion category.

Bottom-line, if you work in the fashion industry, there is no denying it: A .fashion domain name is super sexy! A .fashion domain name instantly communicates who you are, what you do and that your website focuses on…FASHION!!

  • Individual designers can benefit from a .fashion domain name by registering their names along with the name of their business, rather than using a generic TLD. It adds unique branding and personality to your online presence and instantly associates your name and business with the word “fashion.”
  • A .fashion domain is a unique way for an upscale influencer / blogger to stand out and reach new audiences.
  • And, a .fashion domain is a perfect fit for an e-commerce retailer

.fashion domains are versatile and attention-grabbing, adding a serious boost to your personal and professional brand. They also may improve your search engine rank with keywords directly in the URL.

Since .fashion domains are relatively new to the market (as compared to .com domains), there are still many options available. And with luck, you’ll find your brand, your name, or your blog is still available.

This chic new domain fits everyone from designers to retail buyers. You don’t need to live in Paris, Milan or NYC. With your own .fashion domain, the world is your runway!

To get your own .fashion domain name click here or visit your registrar. To learn more about .fashion from Beth Sobol please visit

About MMX

Minds + Machines Group Limited (LSE:MMX) is the owner and operator of a world class portfolio of top-level domain assets (gTLDs). As a sales and marketing-led registry business, we are focused on commercializing our portfolio in partnership with our expanding global network of distribution partners. The MMX portfolio is currently focused around geographic domains (e.g. .london, .boston, .miami, .bayern), professional occupations (e.g. .law, .abogado, and .dds), consumer interests (e.g. .fashion, .wedding, .vip), lifestyle (e.g. .fit, .surf, .yoga), outdoor activities (, .garden, .horse) and generic names such as .work and .casa. As a business, we work through our expanding international network of registrars and distribution partners to bring the benefits of affinity based domain addresses to B2B and consumer audiences. For more information on MMX, please visit

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