ADDS ACCOUNT EXECUTIVE ROLE
TO POSITION AT
THE MITCH SCHNEIDER ORGANIZATION (MSO)
BARI LIEBERMAN has added the role of Account Executive, in tandem with her position as the Tour Press Director, at the Mitch Schneider Organization (MSO) effective immediately, announced the company’s President, Mitch Schneider today (March 29).
In this position, BARI will continue to handle the national media campaigns for Dee Jay Silver, Iration, Man With A Mission and Yes, who will be inducted into the Rock and Roll Hall of Fame this April, and work alongside Senior VP Alexandra Greenberg on the Minus Zero Festival and Rolling Loud Festival, in addition to her many touring clients.
BARI has spearheaded the company’s tour press department since 2011, handling the regional press campaigns for a wide range of MSO artists, including her current roster featuring Ann Wilson of Heart, Backup Planet, Brian Setzer, BTS, Dada Life, deadmau5, Michael Franti & Spearhead, Rod Melancon, Starset, STS9 and The Who.
“Bari has seamlessly transitioned into her added and well-deserved role as Account Executive, bringing the same level of skill and passion that have marked her work as our Tour Press Director,” said Schneider. “She is out there pitching up a storm, bringing back options for our clients, and juggling schedules–like a magician–while coming up with fresh new ideas.” Schneider adds: “And then there is Bari’s knowledge of music, which is as wide-ranging as her diverse music clients.”
In her over 10 years of working tour publicity at MSO, BARI has handled tours for such artists as Aerosmith, Allman Brothers Band, Andy Grammer, Armin van Buuren, The Bangles, Big Gigantic, Billy Idol, The Black Crowes, Black Sabbath, Chevelle, Datsik, Dave Mason, Dave Stewart, The Dead, Dolly Parton, Erasure, The Fray, Heart, Jane’s Addiction, John Fogerty, Kaskade, Korn, Kraftwerk, Meat Loaf, Megadeth, Motley Crue, The Offspring, Ozzy Osbourne, Paul Oakenfold, Rival Sons, Robert Delong, Ryan Cabrera, Scorpions, Slash, Slightly Stoopid, Smashing Pumpkins, Truth & Salvage Co., Underoath and Wynonna, among many others. In addition, she has worked on various festival campaigns including Budweiser Made In America, Coachella, Counterpoint, Gigantour, Hudson Project, KAABOO, Ozzfest, Ozzfest Meets Knotfest, Rock the Bells, Telluride Blues & Brews, Vans Warped Tour and Voodoo Music + Arts Experience.
Born and raised in New Jersey, BARI graduated from Indiana University in Bloomington, IN with a Bachelor’s Degree in Journalism specializing in public relations, a concentration in sociology and a minor in apparel merchandising.