AT&T and AUDIENCE® Network Present: “Ernie Ball: The Pursuit of Tone ‘Billy Duffy'” Airing Friday, July 1, at 8:00 p.m. ET/PT On DIRECTV and U-verse (DIRECTV Ch 239/U-verse Ch 1114)

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AT&T and AUDIENCE® Network Present:
“Ernie Ball: The Pursuit of Tone ‘Billy Duffy'”
Airing  Friday, July 1, at 8:00 p.m. ET/PT
On DIRECTV and U-verse (DIRECTV Ch 239/U-verse Ch 1114)
Original Documentary Series Highlights Guitarist and Co-Songwriter
Billy Duffy From the Iconic Rock Group The Cult
Pictured above: Billy Duffy on AUDIENCE Network.
Watch the trailer for “Ernie Ball: The Pursuit of Tone ‘Billy Duffy'” airing Friday, July 1, at 8:00 p.m. ET/PT  on AUDIENCE Network DIRECTV Ch 239/U-verse Ch 1114 (here).
Tune in to AUDIENCE Network for “Ernie Ball: The Pursuit of Tone ‘Billy Duffy'” airing Friday, July 1, at 8:00 p.m. ET/PT (DIRECTV Ch 239/U-verse Ch 1114). The celebrated guitar player and co-songwriter for the platinum-selling rock group The Cult is interviewed for the documentary series. In the episode, Duffy covers a wide variety of from his early goals, why he considers “finding your own sound” to be the most important pursuit as well as the transformational effect The Sex Pistols had on him after seeing the legendary group perform in Manchester, U.K. and much more.
“Guitars are just a bit of wood with strings on it, it’s about the person playing it.”
Billy Duffy
Watch an exclusive clip as Duffy describes meeting producer Rick Rubin for the first time in New York and working on the The Cult’s classic album Electric up now on Guitar Aficionado magazine (here) and (here).
See the full special Ernie Ball: The Pursuit of Tone ‘Billy Duffy'” Friday, July 1, at 8:00 p.m. ET/PT on AUDIENCE Network, DIRECTV Ch 239/U-verse Ch 1114.
AUDIENCE Network’s new music slate continues to deliver groundbreaking concerts, in-depth artist interviews, unique stories and exclusive performances across all genres, plus select programming in ultra high-definition/4K*, to audiences nationwide since multiple series began airing this past January. Recent concert specials include: CeeLo Green, Hank Williams Jr., Cheap Trick, Peter Frampton, Flo Rida, Martina McBride, Lukas Graham, Kelsea Ballerini, Fall Out Boy and Panic! at the Disco, 2 Chainz, Keith Urban, The Lumineers, Cole Swindell, Dan + Shay, Red Hot Chili Peppers and others. New shows premiere via national broadcast Friday at 8:00 p.m. ET/PT on DIRECTV Ch 239/U-verse Ch 1114,as well as streaming on, and on smartphones and tablets, via the DIRECTV and U-verse apps.**
AUDIENCE Network‘s multiple series of original and exclusive performances give music fans an intimate view of music’s most influential artists today. The network collaborates directly with musicians to create a unique show from their perspective.
Known for their ground-breaking live performances of which Rolling Stonedescribed as “the Messianic moment of Coachella (2014). Critics have hailed the British rock group The Cult as incendiary, and transcendent, but the band themselves have always chosen to look forward… and in a lot of ways, prefer to be seen as survivors… marginalized and vulgarized, much in the same way their song subjects have been.
Produced by Bob Rock and co-written by Ian Astbury and Billy Duffy, The Cult’s third record of three in nine years, aptly titled Hidden City marks the closing chapter on the album trilogy the band had built with 2007’s Born Into This(“The Fall”) and 2012’s Choice of Weapon (“Dark Night of the Soul”) preceding it. Hidden City (“Rebirth”) features Astbury’s signature baritone and blood-soaked lyrics paired with Duffy’s smouldering, textured guitar tones, creating a musical environment that is fearless and peerless. It is within this archetype that their music takes shape and learns to breathe.
The Cult will head out for a North American tour starting July 8 that encompasses headlining shows, festival appearances and dates with Guns N’ Roses (see itinerary below).
For The Cult tour dates (see below) and for more information, visit:,,, and
Catch The Cult on tour in the following cities:
Quebec City, QC
Quebec City Festival
Ottawa, ON
Ottawa Blues Fest
Montreal, QC
Lethbridge, AB
Enmax Centre
Calgary, AB
Fort Calgary (Festival)
Winnipeg, MB
Club Regent Event Centre
Thunder Bay, ON
Fort Williams Historical Park (Festival)
Atlanta, GA
Georgia Dome
*w/Guns N’ Roses
Orlando, FL
Camping World Stadium
*w/Guns N’ Roses
New Orleans, LA
Mercedez-Benz Superdome
*w/Guns N’ Roses
San Antonio, TX
The Aztec Theater
Arlington, TX
AT&T Stadium
*w/Guns N’ Roses
Chester, PA
Talen Energy Stadium (Festival)
Houston, TX
Houston Open Air
Louisville, KY
Billy Duffy.
*Limited titles available. Requires a Genie HD DVR (model HR54 or later) and a DIRECTV 4K Ready TV, or 4K TV connected to a 4K Genie Mini. Additional & advanced receiver fees apply. ULTIMATE Package or higher and 4K account authorization required. Visit for complete details.
**Access via computer or app requires qualifying device and data connection. Access to content varies by device, TV plan, and viewing location. Data charges may apply.
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About Ernie Ball: The Pursuit Of Tone:
Ernie Ball: The Pursuit of Tone is a new AT&T Audience Network documentary series that focuses on the sonic journeys of some of today’s most interesting and compelling guitarists, including Mike Ness (Social Distortion) and Billy Duffy (The Cult). Created and produced by Ernie Ball, the world’s leading manufacturer of guitar strings, guitars, basses and musical instrument accessories and a family brand uniquely positioned to attract the top artists, the documentary series profiles the world’s greatest guitar players and their lifelong search for their own unique sound
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